Christmas Shopping Period is a Quiet Before Storm of Reviews, Say dooyoo.co.uk

PARIS, December 8, 2011 /PRNewswire/ --

dooyoo.co.uk, the comparison site that hosts a wealth of reviews to inform and benefit customers, recently revealed annual data that has exposed trends in the consumer market over the past year.

Their reviews, which are collated monthly, are good indicators of which products respond to customers' needs and to seasonal shifts.

With Christmas season now in full swing and the festive period ahead a golden stretch for consumer purchasing activity, sources at dooyoo.co.uk suspect that there will be a period of purchase before the storm and flurry of future online review activity post-Christmas.

A spokesperson at dooyoo.co.uk commented;

"The Christmas period shifts focus to the purchasing of products. We saw a similar trend in August. Writings were at their all-year highest by the end of August, another key month; another key seasonal shift. Reviews were thick and fast after a summer spent sampling purchased fragrances. Writing increased significantly in October after late summer spending and we anticipate an increase of post-Christmas reviews as customers report the benefits of their fragrance gifts."

This speculation makes sense when keeping in mind the significance of October's key status as a more stable period after summer spending and the month that moves into Christmas planning and purchasing. It would hold logic that October revealed a peak in reviews before consumers began their Christmas spending, ready to review again in the New Year.

With a high peak in reviews after summer in October, dooyoo.co.uk should expect to see a growth in review activity post the flood of Christmas buying.

The site is an educated, informed platform where customers who have first-hand experiences of fragrances, can offer their subjective review and become a helpful guide to prospective buyers.

About dooyoo.co.uk

dooyoo.co.uk is the social shopping website with a strong community that provides  information regarding the online shopping experience, including reviews on products and shops, product details, prices and shop details to all online users. dooyoo's dynamic Internet platform helps consumers make informed purchasing decisions as a result of dooyoo members' collaborative commitment and involvement. The mixture of services - advice, bargain hunting and professional reviews - offers maximum comfort to everyone shopping online. The exchange of shopping tips and product reviews is the platform's special value. The dooyooCommunity's collective intelligence creates up-to-date independent product evaluations of more than 1.5 million products.

Matt Hopkins
press@dooyoo.co.uk
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