Chris Tarrant Fronts New Mobile App Campaign For Lottoland - The UK's Newest Online Lotto Provider

GIBRALTAR, June 26, 2014 /PRNewswire/ --

Lottoland, the UK's newest lottery betting operator, gives lottery lovers the chance to play for the biggest jackpots all over the world including EuroMillions, America's giant lottos PowerBall & MegaMillions, Lotto from UK and Ireland, as well as their own Scottish Lottery - McLotto.

Chris Tarrant OBE, the newly appointed UK brand ambassador and former TV host of Who Wants to Be a Millionaire, is fronting a new advertising campaign promoting the new Lottoland mobile app. Players can download the app from the Apple App Store and claim a £5 discount on their first purchase with the promo code SAVEFIVE.

Lottoland is the only lotto provider to offer players the chance to win double the jackpot total with DoubleJackpot. Last year, DoubleJackpot on the original total of US$636 million on MegaMillions, offered a world record lotto jackpot of over US$1.2 billion.

Another Lottoland feature NumberShield allows customers to 'protect' a set of numbers so they won't have to split the jackpot with anyone else who has the same numbers on their ticket. Lottoland does not charge any additional fees to play and even lets customers play right up until the draw with LastMinute tickets.

Lottoland's customers bet on the outcome of an official lottery, online or via the new mobile app, and select numbers the same way - if they win in any of the prize categories they receive the same payout announced officially - including jackpots. McLotto, Lottoland's exclusive Scottish online lottery, launched last month and costs half the price at £1 per play than the UK National Lottery, and offers a bigger average jackpot of £7.4 million.

NOTES FOR EDITORS 

Lottoland Holdings Ltd. is a company registered in Gibraltar and has been operating through its subsidiaries Lottoland and EU Lotto since March 2012. Lottoland's CEO is Nigel Birrell, a former Group Director of betting company BwinParty. EU Lotto operates under the rules and regulations of the Gibraltar Gambling Commission (licence number 066), as many other major UK gambling companies. EU Lotto Ltd carry Prize Indemnity Insurance, including the NumberShield and DoubleJackpot features, arranged through Bluefin Insurance Services Ltd. Bluefin is owned by AXA UK PLC, the number 1 global insurance brand. AXA UK PLC is authorised and regulated by the Financial Conduct Authority in the UK.