PUNE, India, July 31, 2012 /PRNewswire/ --

Chocolate Retail Pvt. Ltd, one of the leading garment destinations in Pune and Surat, has launched a website for new born baby products - Yapaa.com.

Started three months back, this e-store is a one-stop-shop for new born baby products. The store has products ranging from more than 250 brands, accessible on their website. Some of the brands available at the store include Johnson & Johnson, Pigeon, Chicco, Pampers, Nuby, Mothercare, Aveeno, Tolly Joy, Gerber, Heinz, Cucumber, Zero, Barbie, Fisher Price, Funskool, etc.

The products are largely divided into categories like diapers, feeding bottles, baby powder, shampoo and conditioner, snacks and cereals, play toys, baby carriers, prams and strollers, car seats, maternity wear, baby nursery support, garments, health and safety accessories etc.

Yapaa.com  is a 'one stop solution' for all new born baby essentials and maternity accessories. This is the fastest and easiest way to purchase baby health care and baby safety products online in India.

The collection includes all must-have new born baby essentials, pre-sorted to include only the most stylish and healthy, fresh and innovative products available; from the amazing and exciting baby clothes, baby care products, apparels and toys, to maternity personal care, cleaning products, colourful bedding and baby.

All the items are displayed appealingly with the help of high definition pictures for customers. The screen has full description and features of the products. There is a filter option to narrow down the search for the required product on the basis of age, manufacturer, price etc. There is an option for user's comments too. Yapaa has become very popular for buying new born baby products as indicated by about 100 orders they receive per day.

At Yapaa, customers can purchase the entire range of high-quality baby products from the comfort of their home. Payment can be done through Net Banking and there is also an option for Cash on Delivery. Yapaa has partnered with First Flight Couriers, DTDC and FedEx for the delivery service.

After consolidating their position in the new born segment, Yapaa is considering to broaden its scope to include a larger customer base. By Diwali, they are expecting to add a whole range of products like clothes for men and women, accessories and jewellery.

The founder, Sandeep Modi, feels that their extensive stint in the business has given them the much needed exposure and experience to make this a successful venture.

Chocolate Retail Pvt Ltd has two successfully running physical stores catering to 5 lac satisfied customer and 80000 members. The product range at both the stores includes men's wear, ladies wear, kid's wear, new born, jewellery and various other accessories. The business turnover was Rs.20 crores for the year 2011-12 and the YOY growth achieved was 150%. This year, the company is expecting the turnover to reach at around Rs.45 crores.

Mr. Modi added, "We have been doing the business for the past ten years. So we know what the customer desires and have developed a rapport with the suppliers as well. Furthermore, the world is shifting all around us. To continue to thrive as a business over the next decade and beyond, we must look ahead, distinguish the trends and forces that will figure our business in the future and move swiftly to prepare for what's to come. We must get ready for tomorrow today." The aim is to give complete customer satisfaction and wide variety at best rate.

With Yapaa, one can order new born baby products at the click of a button. This definitely is one way to shop without the problems of traffic and inclement weather.

About Yapaa

Yapaa.com is the latest business enterprise of Chocolate Retail Pvt Ltd, which is one of the leading family ready-made garment destinations in Pune, Maharashtra and in Surat, Gujarat since last five years.

At Yapaa, every baby is special! They also strongly believe that babies must be provided with great care in their early stages so that proper growth of mind and body can be assured. To serve that very purpose, at Yapaa we offer standard company's products for healthcare and interactive toys and other interesting and fun baby products for holistic development of mind and body of your baby. For more details, please visit: http://www.yapaa.com

Primary Media Contact: Sandeep Modi, modi@yapaa.com, myselfsandeep@gmail.com, 91-261-4002100/01/02, 91-98797-21000

Secondary Media Contact: Mukesh Modi, jobs@yapaa.com, 91-98989-44921

SOURCE Chocolate Retail Pvt Ltd