Chocolate continues to be an indulgence that consumers can't live without. While the U.S. chocolate market is dominated by a small group of players, with Hershey's and Mars controlling a large chunk of market share, there are still many innovative chocolate makers trying to make their marks and find an audience. The category has experienced solid market growth in the last year, and premium chocolate makers continue to be at the forefront of innovation. This report takes a comprehensive look at the market for chocolate in the U.S. The report examines the trends driving growth in the category. Readers will learn about fast-growing brands and rising stars; the big gainers in brand share; the diverse range of chocolate products; chocolate's functional benefits and marketers' efforts to capitalize on them; demographics and psychographics of the chocolate consumer, and information on consumption habits; and the new, engaging ways in which chocolate marketers are connecting with customers.
Chocolate Candy in the U.S., 10th Edition segments and quantifies the market by channel and product type, providing historical sales figures and forecasts through 2018. The report examines market size, drivers and trends, retail sales-tracking data from IRI and SPINSscan, new product trends, and national consumer survey data, both from an extensive analysis of Simmons data as well as the proprietary Packaged Facts Chocolate Usage Survey. The report also thoroughly maps out the competitive situation at the marketer and brand levels, with detailed profiles of Hershey, Mars, Russell Stover, Nestle, Lindt and others.
Key Topics Covered:
Chapter 1 Executive Summary
Chapter 2 Market Trends
Chapter 3 The Competitive Landscape
Chapter 4 Marketer Profiles
Chapter 5 The Consumer
For more information visit http://www.researchandmarkets.com/research/pqqtsd/chocolate_candy
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SOURCE Research and Markets