BOLOGNA, Italy, Sept. 25. 2017 /PRNewswire/ -- The annual CERSAIE International Exhibition of Ceramic Tile and Bathroom Furnishings opened on September 25, 2017 in Bologna, Italy and SUMMIT, a leading China-based tiles manufacturer, took part in the event with a series of new products that the firm has themed as Urban Oasis. The new products can be seen at booth G7-H8 in Hall 15/A. As an influential and large company, CERSAIE is the trendsetter for the global tiles industry. The event is spread across 20 exhibition halls and five external pavilions housing 855 exhibitors including SUMMIT. This is the third time the China-based tiles maker exhibited at the event.
SUMMIT is showcasing its concept of an environmentally responsible lifestyle at the event. SUMMIT has continued to improve and upgrade the manufacturing processing of its wood finish tiles in a way that the firm can successfully reproduce the texture of natural timber on the tiles, replacing the need for genuine wood. By giving buyers an alternative to genuine wood products, each wood-finished tile represents a step in reducing deforestation. At the 2017 CERSAIE, SUMMIT exhibited ten kinds of wood finish tiles featuring the vivid texture of natural timber. In addition, the Chinese tiles summit is building a new automated intelligent production line, which is likely to be the sole one of its kind in China.
2017 marks the third consecutive year that SUMMIT has attended the exhibition. In 2015, SUMMIT, as a new exhibitor, displayed three products - silk scarf, ceramic and Chinese ink painting design, promoting Chinese culture alongside its brand image in Bologna.
This year, SUMMIT returns to the show with a plan to theme Urban Oasis. At its booth, the company demonstrated the power of green technology to the world with green and ecological products highlighted by wood finish titles and natural elements. SUMMIT plans to continue implementing its global brand strategy described by the tagline "Go Global, While Bringing in the Best the World Can Offer", while keeping abreast of the latest trends making the rounds at the exhibition. The firm's mission is to boost the development of the Chinese tiles sector while providing families worldwide with appealing and environmentally-friendly homes by incorporating world-class designs into its products.