DUBLIN, June 23, 2016 /PRNewswire/ --

Research and Markets has announced the addition of the "China Mobile Payment Business and Investment Opportunities (Databook Series) - Market Size and Forecast (2014-2020) by Mobile Commerce, P2P transfer, Bill Payment, Retail Spend, Consumer Attitude & Behaviour, and Market Risk" report to their offering.

This comprehensive report analyzes the China mobile payment market and the key topics all market participants should be aware of. It considers current and future drivers, challenges and opportunities, providing readers with an unrivalled understanding of the market and where it's heading.

Market Dynamics: Provides a comprehensive view on size and structure, industry dynamics, market trends, consumer attitude and behaviour, and competitive landscape in mobile payment industry. Details market opportunities across 30 market segments in mobile payment for the period 2014-2020 and identifies opportunities, potential risks, and market innovation.

Mobile Commerce: Provides market estimates and forecasts to assess opportunities in mobile commerce market segments. Details three essential KPIs - mobile payment transaction value, volume and average transaction value across five key segments: mobile shopping; travel; entertainment and event pay; digital products; and services, restaurants & bars, and others.

Mobile Person-to-Person (P2P) Transfers: Provides market estimates and forecasts to assess opportunities in P2P segment, broken down by domestic and international remittances. Details three essential KPIs - mobile payment transaction value, volume and average transaction value.

Mobile Recharge and Bill Payment: Provides market estimates and forecasts to assess opportunities in mobile recharge and bill payment segment, covering transaction value, volume and average transaction value.

Mobile Proximity: Provides transaction value market size and forecast by in-person and remote payment.

Mobile Technology: Provides market share by key mobile payment technologies - SMS / USSD, NFC, Code Based, and Web Based.

Market Share Analysis: Provides market share by key players in value terms.

Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key mobile payment KPIs, including spend by age, gender, and income level in both value and volume terms.

Retail Spend: Breaks down retail spend across 10 categories to provide detailed insights on consumer behaviour and changing dynamics of spend through mobile wallet.

Report Structure:

1 About this Report

2 China Mobile Payment Industry Attractiveness

3 China Competitive Landscape and Market Share Analysis

4 China Mobile Commerce Market Size and Future Growth Dynamics, 2014-2020

5 Mobile Peer to Peer Transfer Market Size and Future Growth Dynamics, 2014-2020

6 Mobile Recharge and Bill Payment Market Size and Future Growth Dynamics, 2014-2020

7 China Analysis of Mobile Payment Market by Payment Proximity

8 China Analysis of Mobile Payment Market Share by Technology Channel

9 China Mobile Payment Analysis of Consumer Attitude and Behaviour

For more information visit http://www.researchandmarkets.com/research/vj8773/china_mobile

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SOURCE Research and Markets