China Connect The European Conference on Marketing and Digital in China - PARIS March 28-29 2013

News provided by

CHINA CONNECT

21 Feb, 2013, 11:04 GMT

PARIS, February 21, 2013 /PRNewswire/ --

Nouveaux speakers: McKinsey&Company, Sopexa Group, a-PEER…

Sopexa Group, Sponsor de China Connect

China Connect (http://www.chinaconnect.fr) is the largest gathering of experts on Chinese consumer trends, marketing, digital and mobile, in Europe.

2013 Theme : «Leverage Consumer Engagement Across Tiers»

"Reaching scale" (manage national distribution, from Top Tiers to Lower Tiers)  is as much a strategic stake as a challenge for brands, that impacts their whole mix

The objective of this 3RD edition is to better identify the diversity of consumers on/off line expectations, behaviors and spending habits, and take the pulse of the best levers, new challenges and opportunities, to seduce and sell to Chinese customers, from brand-addicts to more conservative, functional-driven ones.

  • Leverage China's consumers dynamics and brand advocacy
  • Harness the power of mobile and social marketing
  • Embrace online (social) shopping frenzy to reach the masses
  • Capture Chinese love for storytelling: content your brand

Confirmed Speakers : http://www.chinaconnect.fr/2013-speakers/

  • Leo LIANG, Senior Director of National Business Development YOUKU-TUDOU
  • Yueping Wang, Public Relations Manager SOPEXA  (China)
  • Yougang CHEN, Expert principal, Nathalie REMY, Principal McKinsey & Company (Chine, France)
  • Ken HONG, General Manager Marketing Strategy SINA WEIBO
  • Lac TRAN,  Digital Strategy Director WEB2ASIA  (China)
  • Jean Hsiao WENHEIM Co-Founder a - PEER Holding Group, and International Chief Executive, Shanghai Synergy Culture  (Shanghai Media and Entertainment Group)
  • Dan XU, Vice-President MEILISHUO.COM «China's no1 Interest-Driven Fashion Social Network»(China)
  • Simon TAM, Head of Wine CHRISTIE'S  (Hong Kong)
  • Angie AU-YEUNG, Digital Marketing Manager LEE JEANS / VF ASIA LTD  (China)
  • Sirena LIU, Présidente FILMWORKS CHINA Entertainment Marketing  - Leader chinois sur le placement de produit cinéma  (and Tv, In-game, l'endorsement de personnalités, etc.)
  • Vincent DIGONNET, Président APAC RAZORFISH-DIGITAS,
  • Laurent MALAVEILLE, Executive Director - Digital, CRM, E-commerce CLARINS GROUP
  • Mykim CHKLI, COO ZENITHOPTIMEDIA  (China),
  • ANDREW CANTER, BRANDED CONTENT MARKETING ASSOCIATION  (UK)
  • Laurence Lim DALLY, CEO CHERRY BLOSSOMS  (Hong Kong)

CHINA CONNECT gathers Luxury, Cosmetics, Fashion, as well as Consumer Goods, Automotive, Media, Communication players...

Location : Elysées Biarritz, 22-24 rue Quentin Bauchart - 75008 Paris

http://www.elyseesbiarritz.com/elysees.htm