LONDON, December 21, 2011 /PRNewswire/ --

The recent snow and ice has led to a surge in Brits escaping for some winter sun, says car hire specialist eRentals.co.uk

Britain's recent winter chill has led to a boost for winter sun bookings, according to car hire specialist eRentals.co.uk, which has seen locations such as the Canaries, Southern Spain and Florida enjoy growing demand over the last two weeks.

The company, which offers cheap car hire in over 12,000 locations around the world, says that it has seen a 20% increase in enquiries for sunshine locations, as travellers look for an escape from the snow and ice of the UK.

Briony Fairbairn of eRentals.co.uk says: "Since the temperature dropped in the UK there's been a jump in the number of travellers coming to us for winter sun destinations.  It's as if the reality of a British winter has hit home and there's a need to break up the long winter slog with at least a few days of sunshine."

eRentals.co.uk says that short breaks of 4 or 5 day rentals are currently more popular than longer stays, as customers look to enjoy a last minute escape while keeping the costs down after Christmas.

"The temperatures in many winter sun destinations make them ideal for hiring a car and exploring," adds Briony.  "With some great deals to be had on car hire, accommodation and flights over the winter, for many it's the perfect winter pick me up."

Current winter sun deals include rental from £4* per day at Malaga Airport; from £12* per day at Tenerife North Airport; from £16* per day at Antalya Airport and from £15* per day at Miami Airport.

eRentals.co.uk is a specialist car rental company, committed to finding its customers the best prices through a quick and easy search of the latest offers.  As well as winter sun deals it offers city breaks such as car hire in Rome, and ski locations including car hire in Bergamo, Geneva and Salzburg.

* All prices based on one week's rental from 12 January 2012.  Prices may vary.

About eRentals.co.uk

eRentals.co.uk was launched in 2006 and is a specialist car hire company, providing low cost car rental in over 12,000 locations around the World, in all major countries and tourist destinations.  Committed to finding its customers the best prices, eRentals.co.uk offers a quick and easy search of the latest offers. eRentals.co.uk is operated by Sublime Systems Ltd, a company that specialises in online businesses.

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SOURCE eRentals.co.uk