Accessibility Statement Skip Navigation
  • Resources
  • Blog
  • Journalists
  • +44 (0)20 7454 5110
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All Public Company News
      • All Multimedia News
      • View All News Releases

      • Regulatory News

      • D/A/CH Regulatory News
      • UK Regulatory News
      • View All Regulatory News

  • Business & Money
      • Auto & Transportation

      • Aerospace & Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads & Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking & Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers & Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalisation
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls & Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil & Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defence
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation & Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking & Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers & Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines & Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics & Personal Care
      • Fashion
      • Food & Beverages
      • Furniture & Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewellery
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks & Tourist Attractions
      • Gambling & Casinos
      • Hotels & Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Animal Welfare
      • Corporate Social Responsibility
      • Economic News, Trends & Analysis
      • Education
      • Environmental
      • European Government
      • Labour & Union
      • Natural Disasters
      • Not For Profit
      • Public Safety
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Overview
  • Distribution
  • Paid Placement
  • Multimedia
  • Disclosure Services
  • SocialBoost
  • Rooms
    • MediaRoom
    • ESG Rooms
  • AI Tools
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Hamburger menu
  • Cision PR Newswire UK provides press release distribution, targeting, monitoring, and marketing services
  • Send a Release
    • Phone

    • +44 (0)20 7454 5110 from 8 AM - 5:30 PM GMT

    • ALL CONTACT INFO
    • Contact Us

      +44 (0)20 7454 5110
      from 8 AM - 5:30 PM GMT

  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • News in Focus
    • Browse News Releases
    • Regulatory News
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
    • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • Overview
  • Distribution
  • Paid Placement
  • Multimedia
  • Disclosure Services
  • Cision Communications Cloud®
  • AI Tools
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists

ChannelAdvisor Announces New Features Designed to Improve Product Visibility and Connect Brands and Retailers with More Consumers

This image opens in the lightbox

News provided by

ChannelAdvisor Corporation

27 Apr, 2021, 12:13 GMT

Share this article

Share toX

Share this article

Share toX

Company's global marketplace expansion to include 28 new selling channels, advanced reporting, analytics for 3P sellers, expanded support for Walmart and enhanced video campaign management

LONDON, April 27, 2021 /PRNewswire/ -- ChannelAdvisor Corporation (NYSE: ECOM), a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, today unveiled new features to enable brands and retailers to increase product visibility, find new customers, and streamline e-commerce operations.

"Dramatic shifts in e-commerce demand solutions that can meet brands and retailers at their point of need. This release includes enhancements and new services that further demonstrate our platform's powerful capabilities and the depth of our online shopping integrations that enable sellers to discover more consumers, showcase their products at the right time, and win the sale," explains Steve Frechette, Vice President, Product Management at ChannelAdvisor.

With e-commerce accelerated by the global pandemic, brands and retailers continue to adapt their online strategies. The ChannelAdvisor platform helps make these strategies possible through efficient inventory and order management, actionable analytics, digital marketing automation, support for advertising, and over 160 marketplace integrations to enable brands and retailers to capture new audiences and connect with purchase-ready consumers worldwide.

ChannelAdvisor's expanded product offerings enable brands and retailers to diversify and reach new buyers across the most popular selling channels. "Maintaining steady growth is key to multichannel success, which is why ChannelAdvisor's expanded support for Walmart presents an exciting opportunity for brands and retailers to build upon their success in this major marketplace," adds Frechette. "From advertising to fulfilment, sellers on Walmart can take full advantage of ChannelAdvisor's comprehensive, end-to-end support, enabling them to stay competitive."

With nearly 150 million visitors to Walmart stores and digital properties every week1 combined with ChannelAdvisor's robust suite of solutions, sellers can leverage ChannelAdvisor to help coordinate and optimise their advertising, product listings, and fulfilment efforts in a single platform.

New platform capabilities and services in this release include:

Expanded Support for Walmart Sellers

  • Support for Walmart Connect: Walmart sellers can now save valuable time and resources by leveraging ChannelAdvisor's powerful automation tools to manage their advertising campaigns in the same platform as their listings. As a Walmart Advertising Partner, ChannelAdvisor's support for Walmart Connect enables sellers to automate campaign scheduling, bidding, and keyword selection, perform bulk actions, and apply ad rules based on performance.
  • ChannelAdvisor Support for Walmart Fulfilment Services: As shipping and delivery metrics more strongly tie to conversion, sellers seek out fulfilment opportunities that will meet or beat the demands of online consumers. With Walmart Fulfilment Services, sellers have a cost-effective fulfilment network expansion opportunity with a proven logistics powerhouse. ChannelAdvisor Support for Walmart Fulfilment Services is targeted for availability by June and will give sellers the ability to create inbound shipping plans, accept Walmart shipping labels, and provide all required tracking information to commence inbound processing.
  • ChannelAdvisor Image Checking Tool for Walmart: Sellers can streamline and monitor their product listings for accuracy with ChannelAdvisor's newest image-checking tool designed to help users review and validate images before adding new items to Walmart. In addition to flagging invalid images, sellers can access image details to ensure future compliance with Walmart's requirements.

Support for New Marketplace and Dropship Integrations

  • New Marketplace Integrations: As the shift to multichannel commerce has accelerated, competitive brands and retailers desire diversification to attract more consumers and grow online sales. ChannelAdvisor remains laser-focused on global marketplace expansions to help address the evolving business needs of brands and retailers worldwide. This ongoing commitment to marketplace expansion is evident through the broadening of existing support of Elkjøp (FI, SE, and DK) and Lazada (PH, VN, SG, TH, ID, MY) in addition to new marketplace integrations with Åhléns (SE), Amazon Poland (PL), Back Market (UK), Beyond (US), Exelon (US), Joom (FR), NBCUniversal Checkout (US), PopIn Border (KR), and Zalando (CZ and IE).
  • New First-Party Channel Expansions: ChannelAdvisor added support for first-party integrations with AAFES (US), Aldi (DE), Best Buy Canada (Consignment), Hofer (AT), Tractor Supply (US), Wayfair (CA), and Zappos (US). 

Enhanced UX, Reporting and Analytics

  • Third-Party Sellers Analysis: Third-Party Sellers Analysis is a new ChannelAdvisor Brand Analytics premium feature that can help brands increase visibility of third-party sellers on retail sites and marketplaces such as Amazon and Walmart. With the ability to analyze strategies, track stock levels and identify unauthorised sellers, brands now have a more comprehensive tool for visibility of their retail partners and other third-party sellers.
  • Enhancements to the Channel Health Console: Channel Health Console allows brands and retailers to better understand and gauge operational health across all channel integrations, enabling prioritisation and focus on the most critical areas of their business. The most recent enhancements to the Channel Health Console save users time and effort by providing a high-level overview of the performance of their product feeds.

New Services for Online Brand Presence

  • Campaign Management – Video Advertising Services: With ChannelAdvisor's digital marketing and advertising expertise combined with data-driven analysis, brands and retailers can now gain services support for campaign management of video advertising campaigns. With advanced support to more effectively manage rich media experiences such as video advertising on YouTube, brands can get in position to engage digitally-savvy consumers at every stage of the shopping journey.

Additional Features for Optimisation

  • ChannelAdvisor Extended Support for Amazon Buy Shipping: With the Buy Shipping API expansion, ChannelAdvisor offers sellers the opportunity to reach audiences in five additional countries, including Canada, France, India, Italy, and Spain. By simplifying the steps required to participate in Seller Fulfiled Prime, this feature allows sellers to meet Amazon's requirements and quickly respond to shipment notifications. 

More to Explore

ChannelAdvisor will present its new set of features in a webinar planned for Tuesday, May 4, 2021, at 11 a.m. EDT. Get access to expert insight, register today to explore solutions designed to:

  • Boost product visibility across multiple selling channels
  • Optimise your advertising strategy on Walmart
  • Expand to new marketplaces and connect with more consumers
  • Discover valuable insights to optimise online performance

For more details about ChannelAdvisor, visit ChannelAdvisor's blog, follow ChannelAdvisor on Twitter @ChannelAdvisor, like ChannelAdvisor on Facebook and connect with ChannelAdvisor on LinkedIn.

About ChannelAdvisor
ChannelAdvisor (NYSE: ECOM) is a leading e-commerce cloud platform whose mission is to connect and optimise the world's commerce. For two decades, ChannelAdvisor has helped brands and retailers worldwide improve their online performance by expanding sales channels, connecting with consumers, optimising their operations for peak performance, and providing actionable analytics to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their sales and optimise fulfilment on channels such as Amazon, eBay, Zalando, Google, Facebook, Walmart, and hundreds more. For more information visit www.channeladvisor.co.uk

1Source: Walmart 1st Party Data, 2020 

ChannelAdvisor Media Contact:
Laura Hare
Marketing and Communications Manager EMEA
pr-uk@channeladvisor.com

Logo - https://mma.prnewswire.com/media/787743/channel_advisor_Logo.jpg  

Related Links

www.channeladvisor.com

Modal title

Contact PR Newswire

  • +44 (0)20 7454 5110
    from 8 AM - 5:30 PM GMT
  • General Enquiries
  • Media Enquiries
  • Partnerships

Products

  • Content Distribution
  • Multimedia Services
  • Disclosure Services
  • Cision Communications Cloud®

About

  • About PR Newswire
  • About Cision
  • Partnering Opportunities
  • Careers
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United States
  • Vietnam

My Services

  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
  • Data Privacy

Do not sell or share my personal information:

  • Submit via Privacy@cision.com 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
+44 (0)20 7454 5110
from 8 AM - 5:30 PM GMT
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 PR Newswire Europe Limited. All Rights Reserved. A Cision company.