CEM4MOBILE SOLUTIONS LTD Joins Network Intelligence Alliance to Drive Innovation and Leadership for Next-Generation Network Solutions

HELSINKI, Finland, January 16, 2012 /PRNewswire/ --

Summary: Participation in industry organization will create opportunities to collaborate with other technology providers supporting the Network Economy and better serve customers with solutions based on Network Intelligence technology.

CEM4Mobile Solutions Ltd,http://www.cem4mobile.com, a world-class expert in mobile analytics and Customer Experience Management,today announced that it has become a member ofthe Network Intelligence Alliance (NI Alliance), an industry organization created for collaboration among the Network Economy's technology providers. Participation in the NI Alliance will help CEM4Mobile to build and market innovative solutions for customers seeking to optimize end-to-end service experience and maximize the number of satisfied, loyal and advocate customers.

In today's Network Economy-a world that now depends and runs on networks-accurate visibility and precise tracking of data crossing networks have become crucial to the availability, performance and security of applications and services. The growing complexity of IP transactions, the explosion of mobile applications, and the mainstream adoption of cloud computing surpass the capabilities of conventional tools to improve how networks operate, expand services, and cope with cybersecurity.  Just like Business Intelligence solutions emerged to unlock information hidden in the enterprise, Network Intelligence technology is an emerging category of technology to reveal the critical details of the data locked inside network traffic and transactions.

The NI Alliance serves two purposes: first, as a forum for collaboration among technology providers whose solutions secure data in transit, ensure efficient data delivery, monetize data transactions or track real-time information.  Through the NI Alliance, members can better serve their customers.

The NI Alliance also seeks to educate the market and the public on the role and value of Network Intelligence in protecting sensitive information; delivering value-added services, applications and information; and ensuring better performance of network-dependent solutions.

CEM4Mobilejoins Network Intelligence, http://www.nialliance.org/member/cem4mobile, with its CEM4Mobile product family. CEM4Mobile enables companies to measure and analyze interactions between end-users and mobileservices, optimize their customer dialogue and maximize the number of satisfied, loyal and advocatecustomers. The measurement focus is on interactions, experience and engagement which directly impacts subscriber retention, profitability and lifetime value.The analysis extends to usage patterns, service ranking, market trends and particularly how different device, contract, content and user demographic combinations impact the behavior.

"We're delighted to join the NI Alliance," said Janne Aalto, CEO of CEM4Mobile Solutions. "The mobileservices market has witnessed phenomenal growth and is changing the nature of the mobile industry.Gaining insightinto the behavior of wireless users in thisenvironment is not easyand yet more business critical than ever. By co-operating with other Alliance members, we can ensure that our customers benefit from world-class technology, leading innovation and unmatched accuracy of the data provided".

"CEM4Mobile Solutions is a valuable addition to the NI Alliance and we welcome their participation," said Erik Larsson, Chairman of the NI Alliance. "The NI Alliance is about collaborative innovation with companies like CEM4Mobile Solutions who plays a leadership role in mobile analytics-driven Customer Experience Management. Working with other NI Alliance members, CEM4Mobile Solution's customers will be able to more effectively leverage Network Intelligence to better manage, protect and profit from their data networks."

Establishment of the NI Alliance was initiated by Qosmos, whose Network Intelligence technology components provide the crucial first step in understanding what's passing through networks. Qosmos' hardware and software components extract and interpret real-time traffic-translating a data stream's 1s and 0s into their respective communications protocols, metadata and content for use by third-party applications.

Through the NI Alliance, Qosmos expands its collaborative approach to help vendors design and deliver advanced solutions with embedded Network Intelligence technology in less time and at lower cost.  The NI Alliance provides a channel for dialogue and partnerships that Alliance Members otherwise may not have considered or pursued when addressing the needs of joint customers. Visibility within the vendor community through the NI Alliance affords companies opportunities to market more comprehensive solutions with greater ROI and faster time to value for customers.

About the NI Alliance
The NI Alliance, http://www.nialliance.org/,is an industry organization created for collaboration among the Network Economy's technology providers and to educate the market on the role and value of Network Intelligence technology. Members are vendors involved in the capture, processing, decoding, analysis, and leveraging of network data; suppliers of Network Intelligence technology components; software vendors; and information providers of solutions, such as cybersecurity, telecom service assurance, traffic optimization and more. Participation in the NI Alliance helps members to build and market innovative solutions to Communications Service Providers (CSPs) governments and enterprise customers seeking to improve performance, security and the monetization of network-dependent services and applications.

For more information, please visit http://www.nialliance.org

About CEM4Mobile Solutions

CEM4Mobile Solutions (http://www.cem4mobile.com) is a world-class expert in mobile analytics and Customer Experience Management. CEM4Mobile's product and service offering provides statistical analysis which concentrates on end-users when they access digital services from their wireless devices enabling companies to optimize the customer dialogue, assure end-to-end service experience and maximize the number of satisfied, loyal and advocate customers. Digital services are the new voice of the mobile industry. Attract, retain and engage your customers.