Cellebrite Mobile Retail is now Cellebrite Mobile Lifecycle

- Renamed Business Unit Reflects Broader Mission of Enriching the Mobile Customer Journey

PETAH TIKVAH, Israel, Dec. 3, 2014 /PRNewswire/ -- Since the introduction of the UME-12 nearly 15 years ago, Cellebrite has built a legacy of helping mobile operators and retailers deliver high-value customer service experiences to their in-store customers. The introduction of the Cellebrite Touch in 2010 marked the beginning of a new era as Cellebrite expanded its reach beyond content transfer and in-store services, introducing solutions that provide valuable tools that maximize the utility of mobile devices, keep them operating in optimal condition and facilitate the renewal of the mobile customers' relationships with their operators through simplified trade-in programs.

Logo - http://photos.prnewswire.com/prnh/20140202/667552

Effective solutions for a mobile customer must extend beyond the walls of the retail store and apply through all stages of the mobile device lifecycle. Recognition of this need fueled Cellebrite's product investment strategy over the last five years, yielding advancements in multi-channel service delivery that continue to this day. Call center, internet, and on-device applications joined the continually improving in-store platforms to create an ecosystem that meets the needs along every step of a mobile customer's journey wherever they are and at any time.

Cellebrite solutions now play a beneficial role in providing coverage and support at every stage of the Mobile Lifecycle:

Purchase: Getting Started with Rapid Cross-Platform Content Transfer, Backup and Restore to Get Started Fast, anytime, anywhere, in the store, or at home, or anywhere else.

Usage: Maximizing Value with Performance Optimization, New Apps and Content Offering, Special Promotions, Customized Cross-Sell Opportunities

Maintenance: Detecting and Correcting Problems with Multi-Channel Diagnostics; Reduction of Repair Expense, Time, and Cost; Special focus on Security, Privacy, and Malware issues, Battery Health, Performance Optimization, and Phone Settings;

Upgrade: Phone Upgrading and BuyBack with Automated Trade-In for Full Value for Old Phone; Content Privacy Assurance with Device Wipe

As a result, the Cellebrite solutions now have an impact much deeper in the operations and partner relationships to boost margins, increase revenue, and improve the customer experience more than ever before. To reflect the new breadth and depth of Cellebrite's offerings across the mobile value chain, and throughout the device lifecycle, we are renaming Cellebrite's Mobile Retail division, "Cellebrite Mobile Lifecycle," with the mission of enriching the mobile customer journey. With this change, Cellebrite renews its commitment to mobile operators and retailers and formally welcomes our new partners and customers in after-market services, reverse logistics, mobile device recycling, device insurance, and other mobile industry sectors to the Cellebrite family.

About Cellebrite

Cellebrite provides operators and retailers with advanced solutions to enhance customer experience, improve satisfaction, reduce cost, and generate revenue. With delivery channels in-store, on-device, and over the web, mobile retailers can take advantage of Cellebrite's full suite of mobile lifecycle solutions: diagnostics, phone-to-phone content transfer, backup and restore, automated phone buyback, and application and content delivery. In addition, Cellebrite offers retailers monitoring, statistics and analysis of all activities. Cellebrite is a world leader in the mobile lifecycle market, the company has more than 150,000 units deployed at more than 200 mobile operators and retailers globally, representing well over 100,000 stores handling hundreds of millions of transactions a year.

Founded in 1999, Cellebrite is a subsidiary of the Sun Corporation, a publicly traded Japanese company (6736/JQ).