LAS VEGAS, September 9, 2014 /PRNewswire/ --
New Application is Latest Addition to Family of Self-Service Apps that Enable Mobile Operators and Retailers to Extend Content Transfer Beyond the Point of Sale
Today at Super Mobility Week powered by CTIA, Cellebrite, the leading provider of retail mobile data solutions announced a new, on-device app that gives mobile consumers a powerful self-service tool to move contacts, pictures, and other content from an old phone to a newly purchased handset anytime and anywhere. Branded for the mobile retailer, Cellebrite's Phone-to-Phone (P2P) Transfer App can be employed without the use of hardware, instead using the phones' WiFi capabilities to establish a secure, phone-to-phone connection between the source and target devices. The application allows mobile operators and retailers to extend high-value new phone support to their online customers while gaining greater flexibility in managing service delivery in the store.
"Today's mobile operators and retailers have diverse customer bases with varying technological aptitudes and preferences for how and where they buy and eventually seek support. The only constant is the expectation that their needs will be met," said Amir Lehr, VP of Cellular Products and Business Development at Cellebrite.
Mobile operators and retailers will benefit from the following key features:
- Wireless connectivity enables easy download from application stores and online retailer's websites and fast transfer of personal content data
- Phone-to-phone data transfer allows consumers to transfer phonebooks, pictures, videos, audio files and SMS text messages from all smartphone memory and SIM cards
- Cross-platform functionality supports transfer of content between Android, iOS and Blackberry operating systems
- Content transfer flexibility allows users to select content to be transferred by category. The storage size for each category displays to aid the user in this selection
- Secure data transfer ensures that content is moved directly from a user's old phone to the new device, without storing data in the cloud or within the app
Cellebrite's P2P Transfer Application complements the company's existing Self-Care Diagnostics App - putting a powerful combination of sales and service capabilities at the smartphone owner's fingertips. While the transfer app addresses customers' needs at the point of purchase or upgrade, Self-Care covers the most important post-sale service need: detecting and correcting phone problems quickly and accurately to avoid loss of use and expensive repair bookings.
"It's critical that mobile retailers adapt their service model to meet the evolving needs of their customers - that includes online shoppers who may never step into a store," said Lehr. "The combination of Cellebrite's in-store, call center, and on-device solutions give retailers the tools they need to drive high customer satisfaction with consistent, convenient and effective experiences across every channel."
Visit booth #1665 during Super Mobility Week, from Sept. 9 - 11 to demo Cellebrite's suite of solutions for mobile operators and retailers.
Cellebrite provides operators and retailers with advanced solutions to enhance customer experience, improve satisfaction, reduce cost, and generate revenue. With delivery channels in-store, on-device, and over the web, mobile retailers can take advantage of Cellebrite's full suite of mobile retail solutions: diagnostics, phone-to-phone content transfer, backup and restore, automated phone buyback, and application and content delivery. In addition, Cellebrite offers retailers monitoring, statistics and analysis of all activities. Cellebrite is a world leader in the mobile retail market, the company has more than 150,000 units deployed at more than 200 mobile operators and retailers globally, representing well over 100,000 stores handling hundreds of millions of transactions a year.
Founded in 1999, Cellebrite is a subsidiary of the Sun Corporation, a publicly traded Japanese company (6736/JQ).