CB and Fashionwheels Join Forces in Fashion Logistics

CULEMBORG, the Netherlands, January 9, 2014 /PRNewswire/ --

Logistics service providers CB and Fashionwheels signed a Joint Venture Agreement on 7 January 2014. CB has acquired 50% of the shares in Fashionwheels and the joint venture agreement implements their letter of intent. This extensive cooperation augments CB's and Fashionwheels' ambition to continue to grow in fashion logistics. By joining forces CB and Fashionwheels have become one of the leading players in fashion logistics in Western Europe.

The joint venture means that the parties are able to offer complete logistics solutions for the wholesale and retail markets in the area of warehousing, incoming and outgoing goods and e-commerce logistics. CB and Fashionwheels will be able to provide their customers with an even better service and the cooperation will allow them to continue to innovate.

Hans Willem Cortenraad, CEO CB: 'We are delighted with the joint venture. It enables us to enhance our growth and fulfil our ambitions in the fashion market.' Mark Fransen, CEO and co-founder of Fashionwheels: 'CB's participation is exactly what we need to continue to grow and improve our level of service. With CB we can offer our current and new customers a unique logistics platform and in this way guarantee continuity in the long-term.'

New possibilities

CB started expanding its services in 2012 to include the book market and other new sectors. The cooperation with Fashionwheels will help CB realize over a quarter of their sales in the new sectors in 2015. Fashionwheels is an experienced specialist in the fashion industry. CB, on the other hand, has far-reaching mechanization solutions and a wider range of services. The combined strength of both companies opens up enormous possibilities in the international fashion industry.

CB's and Fashionwheels' commercial teams will act jointly with immediate effect. Synergy benefits are also anticipated in the area of transportation in the short term and both companies intend integrating their entire logistics infrastructure shortly as much as possible.

CB and Fashionwheels signed the letter of intent laying down their intention to enter into a far-reaching cooperation on 28 October 2013.

About CB

CB has over 140 years' experience as an integral logistics service provider. It offers solutions in the form of logistics services, e-commerce logistics, financial services and information and communication services. CB has an extensive distribution network which serves the entire Dutch and Belgian market and is active in the media, healthcare and fashion sectors. It has over 800 employees on its payroll and realized sales totalling 87 million Euros in 2012.

About Fashionwheels

Fashionwheels was founded in 1996 and as a result of its sustained growth now has 350 employees and operates from warehouses totalling approximately 75.000 m2 at various locations in Helmond. Fashionwheels provides a whole range of services in fashion logistics including air and sea freight, warehousing, inventory management, customs and tax settlement, e-commerce logistics and retail distribution throughout Europe.

For more information, please contact:

Marjan van der Zee, Communication and Marketing Manager of CB
+31 (0)345 47 5809
+31 (0)6 205 444 09
m.van.der.zee@cb-logistics.nl 
http://www.cb-logistics.nl

Mark Fransen, CEO of Fashionwheels
+31 (0)492 59 3200
+31 (0)6 546 742 18
mark.fransen@fashionwheels.nl 
http://www.fashionwheels.nl