LONDON, May 25, 2016 /PRNewswire/ --
#SaySì
To celebrate the launch of the fragrance Sì Le Parfum and the Sì Women's Circle, an exclusive cocktail party was held today at Florence Hall in London, in the presence of Academy Award® winning actress Cate Blanchett, the face of the fragrance, and Roberta Armani.
(Photo: http://photos.prnewswire.com/prnh/20160525/371937 )
(Photo: http://photos.prnewswire.com/prnh/20160525/371938 )
(Photo: http://photos.prnewswire.com/prnh/20160525/371939 )
(Photo: http://photos.prnewswire.com/prnh/20160525/371940 )
During the afternoon, press from all over the world discovered the new feminine fragrance Sì Le Parfum , set to launch in most countries this September.
Giorgio Armani says: "Sì is my tribute to modern femininity - an irresistible combination of grace, strength and independence of spirit."
To celebrate the first edition of the Sì Women's Circle - a virtual project created by Giorgio Armani to give a voice to today's women - the event was attended by three of the five women who have told their stories as part of this initiative. The women featured in the five videos made for the Sì Women's Circle project have one thing in common: they have all had the courage to say yes - or 'sì' - to themselves and to their dreams and passions.
Cate Blanchett, for the cocktail chose to wear a powder pink Giorgio Armani sleeveless dress, while for the press presentation during the day, she wore a Giorgio Armani New Normal grey suit.
Roberta Armani, for the cocktail wore a Giorgio Armani black jacket with blue details, silk trousers and embroidered top.
Charlotte Ranson, ballet dancer at the Opéra de Paris and part of the Sì Women's Circle, chose to wear a Giorgio Armani blue dress for the cocktail, while for the press presentation during the day, she wore a Giorgio Armani New Normal silk top with pleated trousers.
Kee Yoon Kim, actress on stage in Paris and part of the Sì Women's Circle, chose to wear Giorgio Armani trousers combined with a silk embroidered top for the cocktail, while for the press presentation during the day, she wore a Giorgio Armani New Normal double breasted jacket with shirt and trousers.
Cecile Schmollgruber, 3D pioneer in San Francisco and part of the Sì Women's Circle, chose to wear Giorgio Armani black trousers and a white jacket with a contrasting black graphic pattern for the cocktail, while for the press presentation during the day, she wore a Giorgio Armani New Normal white silk shirt with black trousers.
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