LONDON, May 15, 2013 /PRNewswire/ --

'Discover, Value, Trade'

UK Households Are Sitting On An Estimated £1,750 Of Unidentified Treasure

The much loved BBC TV series 'Cash in the Attic' has entered the digital era with the launch of an interactive website, CashInTheAttic.com and an app. Users can now enjoy first-hand the 'Discover, Value, Trade' experience seen on the show, as well as a suite of other services and functions.

For a decade, Cash in the Attic fans from over 160 countries have witnessed expert appraisers venture into homeowners' attics, basements, and everywhere in-between to identify items eligible for auction, often earning a tidy profit. Now for a small fee, enthusiasts can upload images and videos of their own objects to CashInTheAttic.com, or via the app, which will be sent to  an expert valuator for examination. These specialists determine the value of the item and within 48 hours an official valuation certificate is issued, which can be used for accreditation at external auctions or in the CashInTheAttic.com 'Market Place'. The national network of valuators has wide ranging specialties from toys, to memorabilia, to clocks and Militaria, ensuring that an independent, accurate and bespoke appraisal is given.

CashInTheAttic.com is also the one-stop-shop for those wishing to engage in this world of collectables, vintage and antiques.  

• The website's magazine, 'What's Hot', will regularly house updated news and editorial features, as well as archive footage from the TV show
• 'Classifieds' is a directory of businesses worth knowing, from auction houses to restorers
• The 'Community' area allows users to exchange advice and ideas
• A 'Market Place' provides a platform from which to sell items
• 'What's On' lists industry events, such as fairs and auctions.  

Jonty Hearnden, star of the BBC series, 'Cash in the Attic' says, "The popularity of the show has been ever-growing over the years and we have an incredible amount of interest from people looking to have their treasures unearthed, to 'CITA it' as we say. I'm so glad that with the launch of CashInTheAttic.com we can offer everyone the same delight of discovering, valuing and trading that we have on the show."

Martin Lowde, Managing Director of 'CashInTheAttic.com' says, "CashInTheAttic.com and the app provide a practical, educational, and potentially financial, goldmine for antique, collectible and vintage enthusiasts. Whether one wants to identify a local auction house, browse news from the industry or engage with other enthusiasts, the site has it all. We also believe that in these austere times, the ability to make an unexpected windfall is an extremely significant service to offer."

http://www.cashintheattic.com

Contact: Antonia Collins, +44(0)20-3301-1341

SOURCE CashInTheAttic.com