PADOVA, Italy, June 28, 2011 /PRNewswire/ --
CARRERA, one of the most recognized sunglass and sport eyewear brands in the world produced by Safilo Group, has announced the inclusion of its "Champion" sunglass model in the Italian version of Michael Franti's newest music video for the single "Sound of Sunshine," featuring the famous Italian singer Lorenzo "Jovanotti" Cherubini.
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Shot in an old style Italian farm, the video takes place on a beautifully sunny and happy day where the atmosphere is relaxed and care-free. A triumph of sun, friendship and energy, Michael and his good friend Lorenzo celebrate "the good old days" when time moved slowly and life was easy. They spend this day together enjoying their time singing, playing and basically living life to the full. The video is a true celebration of sun, peaceful moments, friendship and good times.
The CARRERA Champion sunglasses - in a dark havana Optyl frame with a new blue mirrored lens - is worn by Michael in some scenes in the video, where he is enjoying sun and music together with his friend Lorenzo.
The "Sound of Sunshine" single is currently in rotation on all major musical broadcast and on-line outlets. The album, by the same name, TheSound of Sunshine, will be released internationally on June 28, 2011.
The CARRERA "vintage collection" features new "fashion" sunglass styles that resonate with young and stylish trendsetters around the world. Customized with iconic retro detailing, the new models from CARRERA have achieved cult status and make a bold fashion statement. In this video has been featured the brand new version with blue lenses of the iconic and successful model "Champion."
The highly unique and recognizable aviator shape of the "Champion" sunglasses are inspired by the original design first introduced in the early Eighties and produced in Optyl, an extremely lightweight and hypoallergenic patented material that is proprietary to Safilo Group.
CARRERA's trademark history in the sector of sports eyewear began in 1956. The sunglass brand reached new heights in popularity in the 1980s, becoming one of the most iconic fashion sunglass collections of the decade. In 1996, Safilo Group acquired CARRERA, a market leader in sunglasses and prescription eyewear. Today, CARRERA remains an iconic and successful international eyewear brand synonymous with design, innovation and quality.