Carmit Presents Novel Weight Management Chocolate Wafer Bar

TEL AVIV, Israel, April 24, 2013 /PRNewswire/ --

- Chocolate Wafer Bar to be introduced at Finished Products Europe 2013

Carmit Candy Industries Ltd. unveils an advanced, weight-management chocolate wafer bar that utilizes innovative satiety-inducing ingredients. This chocolate wafer-bar will be highlighted in Geneva at the Finished Products Europe, co-located with Vitafoods exhibition, booth # 1622.

     (Photo: http://photos.prnewswire.com/prnh/20130424/611006 )

The weight management wafer bar combines two ingredients well-known and clinically proven to increase satiety: glucomannan and a potato-derived proteinase inhibitor, Slendesta®.

Glucomannan is a soluble fiber from the konjac root, which can lower the glycemic index of foods and beverages through its unique properties, including unusual water-binding capacity. When ingested with a glass of water, the glucomannan forms a gel in the stomach, leading to slower gastric emptying and a feeling of fullness over a long duration. In 2010, the European Food Safety Association (EFSA) approved a weight-management health claim for konjac mannan (glucomannan). This health claim is for a daily intake of 3g of glucomannan, in 1g doses along with 1-2 glasses of water. Each weight-management wafer bar from Carmit contains 1g of glucomannan.

Slendesta®, from Kemin Industries Inc., is a potato-derived proteinase inhibitor (PI2). PI2 increases release of cholecystokinin (CCK), a natural factor used by the body to signal the brain that food has been eaten, and in turn helps to trigger feelings of fullness and satisfaction. A dozen clinical trials have been performed with Slendesta, showing it has significant ability to increase satiety and contribute to weight loss. Each weight-management chocolate wafer bar from Carmit contains 300mg of Slendesta.

"This is an exciting launch for us," says Adrian Sagman, VP Export Marketing and Sales at Carmit. "As a private-label manufacturer, we understand that our innovations help our customers succeed in the marketplace. We have developed a highly sophisticated product for daily use, formulating clinically proven satiety ingredients into our delicious gluten-free chocolate wafer bar. The EFSA-approved health claim should allow our customers to be able to clearly communicate the benefits of the product. We've shown that weight-management can be both tasty and healthy."

The chocolate-coated wafer-bars are only 99 calories each, gluten-free, GMO-free and kosher and contain a luscious chocolate-crème filling. The weight-management wafer bar will also be available for tasting at the 'Tasting Bar' located in the Finished Products Europe pavilion for all three days of the exposition.

About Carmit

Carmit is a leading private-label manufacturer for gluten-free, dairy-free and fortified confectionery and bakery products. Located in Israel, Carmit has a state-of-the art facility that produces chocolate coins, toffee-chews, crème-filled wafers, cookies and lollipops.

It is one of the leading confectionery brands in Israel, with the brands "Ego" and "Lenny's Magical Candies" on retail shelves. In addition, Carmit also performs private label development, manufacturing and marketing to North America, Europe and the Pacific Rim. Carmit is large enough to provide customers with economies of scale, while being small enough to be flexible for specialty markets. All products are kosher, GMO-free and can be gluten-free and natural.

Slendesta® is a registered trademark of Kemin Industries, Inc.

Visit us at Finished Products Europe, booth # 1622.

Company contact
Carmit Candy Industries
Mr. Adrian Sagman, VP International Marketing and Sales
Tel: +972-3-963-7000  
E-mail: adrian@carmit.co.il
http://www.carmitcandy.com

Press Contact
MARKETARGET
Ms. Liat Simha
Tel: +972-9-9742893
E-mail: ls@market-targets.com

SOURCE Carmit Candy Industries