Candy Crush Soda Saga Launches Worldwide on Facebook

LONDON and NEW YORK, October 20, 2014 /PRNewswire/ --

King Digital Entertainment plc (NYSE: KING), a leading interactive entertainment company for the mobile world, today announced that Candy Crush Soda Saga, the sister title to hit game Candy Crush Saga, has launched worldwide on Facebook.

Candy Crush Soda Saga is the next iteration in the Candy Crush franchise, set in the world of the Candy Kingdom. Fans of the original hit can now switch and match their way through new dimensions of gameplay with exciting new graphics and features including game modes, candy combinations, gameplay mechanics and more.

Designed to be played alongside the original game, this next installment introduces fun new features to players who love the gameplay and story of the first title, and are looking for fresh challenges.

Candy Crush Soda Saga features the same Saga framework used in the original, where players progress through new levels and episodes on the Saga map and can experience various social layers when connected via Facebook.

"We're excited to announce that the next installment in the Candy Crush franchise is now live on Facebook" said Sebastian Knutsson, Chief Creative Officer at King.  

"Our long-term strategy is to develop global game franchises which are loved by millions of players around the world. Candy Crush Soda Saga offers fans new gameplay features and challenges to delight in, and has been designed to complement the original title, which we believe players will also continue to enjoy."

Candy Crush Soda Saga is set to launch on mobile in the coming weeks.

About King 

King Digital Entertainment plc (NYSE: KING) is a leading interactive entertainment company for the mobile world. It has a network of 345 million monthly unique users as of second quarter 2014, and offers more than 190 exclusive games in over 200 countries through its king.com and royalgames.com websites, Facebook, and mobile distribution platforms such as the Apple App Store, Google Play Store and Amazon Appstore. King has game studios in Stockholm, Bucharest, Malmö, London, Barcelona, Berlin and Singapore along with offices in San Francisco, Malta, Seoul, Tokyo and Shanghai. 

© 2014 King.com Ltd. King, the King crown logo, Candy Crush Saga, Candy Crush Soda Saga and related marks are trademarks of King.com Ltd and/or related entities.

For further information, please contact:

King, Susannah Clark, Senior Director of Communications, Tel: +44-7788-405-224

Brunswick Group, KINGTEAM@brunswickgroup.com , Tel: +44(0)20-7404-5959