Candice Lake Joins Forces with General Pants for CANDIDATE

SYDNEY, Nov. 1, 2013 /PRNewswire/ -- General Pants continues to dominate the retail landscape by adding another huge name to their portfolio of brands, Candice Lake.

(Photo: http://photos.prnewswire.com/prnh/20131101/HK07965 )

Candice is a London-based photographer, blogger and international model. A global style opinion leader; watched by thousands, and feted by many. Respected by fashion heavyweights around the world and fashion bloggers who hang on her every word, Candice is set to design her first solo range with General Pants - aptly named CANDIDATE.

Considered the new guard of the fashion elite, Candice is known for her global style, experience and massive following, and CANDIDATE will definitely appeal to a more sophisticated customer.

CANDIDATE is a tightly edited collection of the 'must have' pieces for the season which is further enforced when she shoots street style around the world; it's about making the effortless street style seen on editors and bloggers worldwide accessible.

"It has been a wonderful experience designing a collection that was greatly inspired by, and created for, the women I see and photograph all over the world," says Candice Lake.

"What also inspires me is when a girl pushes and experiments with new trends whilst always staying true to her own style. This combination mixed in with a lot of confidence is mesmerising and this is what really drove my debut solo collection, as well as elements from my favourite cities.

"The collection is incredibly polished, although with a sense of ease and fun that I think really represents Australian style and the girls I see and photograph on the streets that so inspire me."

Made up of pieces that can be worn individually or styled back together to create a complete look, CANDIDATE includes a reversible bomber jacket, pencil skirt, 60s inspired mini dress, crop top, boyfriend shirt, vegan leather petal skirt, flippy shorts, photo print jumper and tee, felt fedora and a logo cap in a range of exclusive prints including digital floral and leopard with neon highlights.

"I've known Candice for eleven years now and have always noted her for her unique style and take on fashion. It's come as no surprise to watch her morph from top Australian model, to photographer and now one of the recognisable style icons in the fashion world. Her range, Candidate, exudes her personal style and her love of colour and is a welcome addition to General Pants Co's stable of top youth and contemporary brands from Australia and overseas," says Craig King, CEO of the General Pants Group.

Candice has been featured in Vogue US, Italian Vogue, W Magazine, Vogue Australia, Vogue Spain, New York Times, Marie Claire US, Allure, Harpers Bazaar, and Style.com to name just a few. As well as regularly contributing to Vogue UK, Vogue Australia, Glamour UK along with many other publications.

The first collection is available in-store and online, shop Candidate online NOW at http://www.generalpants.com.au/brands/candidate