Canary Islands and Its "Shine Again" Platform Invite Tourists to Experience a Trip Worthy of a Film

LONDON, June 9, 2014 /PRNewswire/ --

• Two international competitions will channel the promotion of the destination through an experimental approach  
• United Kingdom consolidates position as one of the countries that sends the most tourists to the Canary Islands, over 29% per year 

The Canary Islands continues to commit to interaction with the end public to promote the islands as a tourist destination. Through Promotur, has presented two new initiatives, "Star in Your Own Brilliant Story" and "Change Your Story into a Fantastic Film", as part of its "Shine Again" online platform, designed to encourage tourists from across Europe to visit the islands.

     (Logo: http://photos.prnewswire.com/prnh/20140609/690543 )

The campaign invites people to star in a 'brilliant' story in their holidays and, for those who have already enjoyed the experience, to share it with a cinematographic approach through this platform and the Facebook page of Turismo de Islas Canarias.

Contestants in "Star in Your Own Brilliant Story" have until 10 July. People who enter the second competition, to share the 'script' of their experience, have until 15 December to enter and can also win a €3,000 voucher for shopping at Amazon. Plus, the best story will be made with professional resources and actors and shown on the Internet.

Canary Islands - Increasingly Popular Destination for the United Kingdom 

The Canary Islands is working hard to attract tourists from the United Kingdom, after studies have shown that the country has consolidated its position as one of the main suppliers of tourists in recent years. The latest figures gathered by Promotur in 2013 show that of the total number of British tourists who travel abroad, 37.8% visit the Canaries.

The climate, relaxation and the natural appeal of the islands and their volcanoes are the main reasons for British tourists to visit. With an average stay of 9.2 days tourists from the UK account for 29.6% of visitors, with couples being the most common types of tourists, followed by families (11%).

In terms of preferences for the 7 islands on the archipelago, British tourists favour Tenerife firstly (more than 11%), followed by Lanzarote (nearly 7%), with Gran Canaria in third place (3.6%), according to the figures on tourist distribution by island.

To enter the "Shine Again" Platform competitions, see http://www.shineagain.com  

Contacts:

Brezo Rodríguez/Natividad Fradejas/Ana Sierra – brezo.rodriguez@porternovelli.es / natividad.fradejas@porternovelli.es / ana.sierra@porternovelli.es - +34-91-702-85-10 / +34-626-066-077 – Twitter: @PN_Turismo