DUBLIN, June 9, 2014 /PRNewswire/ --
/ATTENTION IRISH PRESS/
- Two international competitions will channel the promotion of the destination through an experimental approach
- Of the total number of Irish tourists who travel abroad, 46% visit the Canaries being the most repeat destination
The Canary Islands continues to commit to interaction with the end public to promote the islands as a tourist destination. Through Promotur, has presented two new initiatives, "Star in Your Own Brilliant Story" and "Change Your Story into a Fantastic Film", as part of its "Shine Again" online platform, designed to encourage tourists from across Europe to visit the islands.
The campaign invites people to star in a 'brilliant' story in their holidays and, for those who have already enjoyed the experience, to share it with a cinematographic approach through this platform and the Facebook page of Turismo de Islas Canarias.
Contestants in "Star in Your Own Brilliant Story" have until 10 July to enter and the winners will be drawn on 15 July. People who enter the second competition, to share the 'script' of their experience, have until 15 December to enter and can also win a €3,000 voucher for shopping at Amazon. Plus, the best story will be made with professional resources and actors and shown on the Internet.
Canary Islands - Increasingly Popular Destination for Ireland
The Canary Islands is working hard to attract tourists from Ireland, after studies have shown that the country has consolidated its position as one of the main suppliers of tourists in recent years. The latest figures gathered by Promotur in 2013 show that of the total number of Irish tourists who travel abroad, 46% visit the Canaries. It also highlights that Irish tourists are the most repeat destination.
The climate, relaxation and the natural appeal of the islands and their volcanoes are the main reasons for Irish tourists to visit. With an average stay of 9.3 days tourists from Ireland account for 3,4% of visitors, with couples being the most common types of tourists, followed by families (11,6%).
In terms of preferences for the 7 islands on the archipelago, Irish tourists favour Lanzarote firstly (nearly 50%), followed by Tenerife (nearly 22%), with Gran Canaria in third place (18,8%), according to the figures on tourist distribution by island.
To enter the "Shine Again" Platform competitions, see http://www.shineagain.com
Brezo Rodríguez/Natividad Fradejas/Ana Sierra – email@example.com / firstname.lastname@example.org / email@example.com - +34-91-702-85-10 / +34-626-066-077 – Twitter: @PN_Turismo
SOURCE The Canary Islands Tourism Board