Canada Goose Wins Landmark Counterfeit and Trademark Infringement Case in Sweden

TORONTO and STOCKHOLM, October 23, 2012 /PRNewswire/ --

District Court of Stockholm, Sweden awards damages and sentences defendants to serve time in prison

Canada Goose, one of the world's leading manufacturers of extreme weather outerwear, today welcomed a recent decision from the District Court of Stockholm in one of the most significant counterfeit cases in Sweden, which found five individuals jointly and severally guilty of felony fraud, trademark infringement and customs offenses. The Court sentenced two of the defendants to serve time in prison and also awarded Canada Goose damages for a total judgment of 701 000 SEK.

The defendants - five Swedish nationals - who used a number of aliases and false Swedish business name, operated the business from Thailand and sold thousands of counterfeit Canada Goose jackets alongside other luxury goods, between 2009 and 2012 in Sweden. Purchased in Thailand and repackaged in Sweden, the fake goods were found to be of poor quality in fabric and detailing, and used raccoon dog fur instead of coyote around the jacket hoods. Despite a blatant disregard for the law and confidence that he would not be caught, the main culprit was arrested in Bangkok in May 2012 and extradited to Sweden to be tried.

In its judgment, the District Court of Stockholm indicated that counterfeiting is a significant problem - estimating that 10 per cent of all goods in the European Union are counterfeit - and that the practice has a harmful impact on the economy, including causing unemployment.

"This is a clear victory in protecting intellectual property and consumers, and it sends a strong message that counterfeiters will not be tolerated," said Kevin Spreekmeester, VP Global Marketing, Canada Goose Inc., and Co-Chair of the Canadian Intellectual Property Council (CIPC). "Not only do these fake products impact our business and our brand reputation, but more importantly, they put consumers at risk for potential health issues."

Previous analysis of imitation Canada Goose jackets have shown that they include feather mulch and other fillers which are often coated in bacteria, fungus, mildew and even feces. As well, because the jackets don't use real down or fur which provide the necessary warmth and protection from the elements in extreme cold climates, the threat of frostbite or freezing to death becomes a reality.

To educate and protect consumers, Canada Goose has made significant investments in the fight against counterfeit goods:

• Every Canada Goose jacket and accessory includes a hologram in its seam as proof of authenticity
• On the Canada Goose website, consumers can enter the URL of any website they believe may be selling counterfeit merchandise, to verify whether or not it is an Authorized Retailer
• Canada Goose continuously works with law enforcement agencies, border protection services and financial institutions and has hired third-party online brand protection agencies to stop the sales of counterfeit products

To learn more about how to recognize an authentic Canada Goose jacket, visit http://www.canada-goose.com/counterfeit/.

About Canada Goose Inc.

For over 50 years, Canada Goose has been committed to producing the best extreme weather outerwear in the world; proudly made in Canada. From the South Pole research facilities and the Canadian High Arctic, to the streets of New York City, Stockholm, Milan, Toronto and Tokyo, people wear Canada Goose products because of its reputation for authenticity, best quality, functionality and iconic style. Canada Goose supports Polar Bears International as well as a number of charitable organizations and outdoor ventures that provide commitment to Arctic stewardship and the environment. Visit http://www.canada-goose.com for more information.

For press inquiries, contact:

Carrie Baker
VP Corporate Communications, Canada Goose
cbaker@canada-goose.com
T: +1-416-780-9850 ext. 2407

Hannah Hagues
PR/Marketing Manager, Europe, Canada Goose
hannahh@canada-goose.com
T: +46(0)8-660-2700