LONDON, November 10, 2011 /PRNewswire/ --
Campden Publishing Ltd today launched its medical and educational communications division, Campden Health Communications.
To coincide with the launch, Campden Health Communications has separately announced that it has secured a high-tech 'Augmented Reality' innovation that enables its readers to upload video content directly to their smart phones - simply by scanning a magazine image. This is the first time the 'Aurasma' pattern recognition system, created by software company Autonomy, has been employed in the healthcare sector.
Campden Health Communications builds on the knowledge and relationships forged over 10 years of servicing UK primary and European secondary healthcare stakeholders with a suite of established, highly respected journals, a large and diverse client base, and depth of digital and events experience.
Campden Health Communications will now extend these relationships by focusing on meeting the many innovative, bespoke requirements of its customers in print, digitally and face-to-face.
Readers of the latest issue of GP Business, Campden Publishing's UK general practitioner title, can trigger related video information straight to their iPhone, iPad or any android device by scanning the cover image with their smart phones after downloading the Aurasma app online.
Alex Beaumont, Campden Publishing's General Manager, said: "This innovative use of technology is the first and only instance of a healthcare publication using Autonomy's 'Augmented Reality' to enhance the experience of its readers.
"We believe this exciting development adds a new dimension to GP Business by bringing content alive for SmartComms users."
NOTES FOR EDITORS:
Campden Publishing is a division of Campden Media (http://www.campden.com), a specialist business-to-business information provider. The company delivers essential information in two core markets - finance and healthcare. Our brands create high-quality content that is delivered to our audiences via the combined channels of print, online, research, conferences and exhibitions. Campden Media is a global organisation with offices in London, New York and Singapore.
For editorial enquiries contact Alex Beaumont on +44(0)20-7214-0556 or email@example.com
For commercial enquiries contact Richard Staunton on +44(0)20-7214-0500 or Richardstaunton@campden.com
SOURCE Campden Publishing Ltd