Campaign Monitor Acquires Leading Online Survey Company GetFeedback
-- Acquisition reunites former Salesforce executives to accelerate Campaign Monitor's growth in the $5 Billion market for email marketing and online survey applications
-- Campaign Monitor surpasses 120,000 customer milestone and unveils global expansion plan, including new U.S. based headquarters in San Francisco, CA
SAN FRANCISCO, Nov. 18, 2014 /PRNewswire/ -- Campaign Monitor, a global leader in email marketing, today announced the acquisition of GetFeedback, the fastest growing company in the online survey software industry. GetFeedback's pioneering online survey technology allows anyone at any organization to collect customer feedback by creating engaging, branded, mobile-ready surveys. The acquisition will accelerate Campaign Monitor's growth in the $5B market for email marketing and online survey software.
"We couldn't be more excited to bring GetFeedback into the Campaign Monitor family," said Alex Bard, CEO of Campaign Monitor. "In addition to acquiring a market-leading survey product and a phenomenal set of customers, GetFeedback brings a deep bench of world-class talent. The GetFeedback team will add horsepower to Campaign Monitor as we aggressively invest in growth and open our new U.S. based headquarters in San Francisco."
The acquisition builds on an exceptional year for Campaign Monitor as it released a major new version of it's world-class email marketing application, received a $250 million investment led by Insight Venture Partners, surpassed the 120,000 customer milestone, and made key executive appointments including CEO Alex Bard, a former Executive Vice President at Salesforce. Kraig Swensrud, Founder of GetFeedback and former Chief Marketing Officer of Salesforce, will assume the role of CMO for Campaign Monitor, based in the new U.S. headquarters.
"I am thrilled to be teaming up again with Alex and the incredible folks at Campaign Monitor," said Kraig Swensrud, Founder of GetFeedback. "By joining forces, we have a unique opportunity to create a world-class integrated product offering that will supercharge Campaign Monitor's growth in this multi-billion dollar industry."
The combination of the two companies will allow Campaign Monitor to establish a unique position in the industry by offering an integrated set of email marketing and online survey applications. Campaign Monitor customers consistently rank online surveys as one of the most requested new capabilities, and GetFeedback customers rank email marketing as the single most desired offering. The two products can be used together immediately, with deep integration to come in Q1 2015.
"Campaign Monitor and GetFeedback are a match made in heaven. We share a deep passion for customer success through amazingly intuitive, design-oriented products," said Dave Greiner, Founder of Campaign Monitor. "The combined product offering establishes Campaign Monitor as a clear leader in the new way companies communicate with their customers."
About GetFeedback
GetFeedback, the world's fastest growing online survey software application, was founded in 2013 by former Salesforce executives Kraig Swensrud and Sean Whiteley. The company's client roster includes thousands of world-leading brands such as Amazon, ESPN, Equinox, Facebook, Fox Sports, The Golden State Warriors, LinkedIn, Nike, The North Face, Oracle, Red Bull Mobile, Salesforce, United Way, Valspar, Virgin America, The World Economic Forum, and Yahoo! Additional information can be found at www.getfeedback.com
About Campaign Monitor
Campaign Monitor is a leading email marketing platform that makes it easy for any business to grow their audience, send beautiful email newsletters and see stunning reports on the results. The company was founded in 2004 and has been profitable every quarter since its launch. More than 120,000 customers in 170 countries including Apple, Facebook, Ikea, Intel, and the World Wildlife Fund rely on Campaign Monitor to manage their email marketing. Additional information can be found at www.campaignmonitor.com
Share this article