LONDON, April 1, 2011 /PRNewswire/ -- Yesterday it was announced that Calvin Ayre had sold his popular iGaming news site, CalvinAyre.com to a group of public gaming executives led by Scott Longley. Calvin Ayre released his first official comment on the sale: "April Fools".
The "sale" of Ayre's eponymous website was another in a long line of April Fools pranks the Bodog Brand founder Ayre has played on the gaming industry.
Some of the highlights include the Hail Mary Sportsbook where the owner D. Sanchez still to this day is happy to offer new customers up to 2% bonus on their first deposit. There was the time when Calvin Ayre lost Bodog.com to billionaire Richard Branson in a game of poker and when he announced plans for the first casino in space.
Those were child's play compared to two of the most notorious Ayre Pranks, during the Bodog Entertainment era Ayre announced he would be offering a chance for one lucky child to become his heir, in the Calvin's Heir reality TV series. Last year, doctored pornographic pictures of Ayre were "leaked" on to the internet, the volume of people looking to catch a glimpse of the man in action resulted in one of the largest single day spikes in traffic in CalvinAyre.com's brief history.
With this year's prank on the iGaming industry, the sale of CalvinAyre.com to Gambling Data's Scott Longley, changing the editorial direction from Drinkin', Gamblin' and Carryin' On to "serious online gaming news for serious people working in the business of online gaming", Ayre wants to remind the industry that we are in the entertainment business. Don't take yourselves too seriously and remember to enjoy yourselves while working in the world's greatest industry.
CalvinAyre.com will continue to provide the latest breaking gaming news, complete gaming conference coverage and entertaining lifestyle articles.
CalvinAyre.com’s International Press Office: +44-7825-064776