Accessibility Statement Skip Navigation
  • Resources
  • Blog
  • Journalists
  • +44 (0)20 7454 5110
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All Public Company News
      • All Multimedia News
      • View All News Releases

      • Regulatory News

      • D/A/CH Regulatory News
      • UK Regulatory News
      • View All Regulatory News

  • Business & Money
      • Auto & Transportation

      • Aerospace & Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads & Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking & Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers & Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalisation
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls & Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil & Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defence
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation & Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking & Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers & Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines & Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics & Personal Care
      • Fashion
      • Food & Beverages
      • Furniture & Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewellery
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks & Tourist Attractions
      • Gambling & Casinos
      • Hotels & Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Animal Welfare
      • Corporate Social Responsibility
      • Economic News, Trends & Analysis
      • Education
      • Environmental
      • European Government
      • Labour & Union
      • Natural Disasters
      • Not For Profit
      • Public Safety
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Overview
  • Distribution
  • Paid Placement
  • Multichannel Amplification
  • Disclosure Services
  • SocialBoost
  • Rooms
    • MediaRoom
    • ESG Rooms
  • AI Tools
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Hamburger menu
  • Cision PR Newswire UK provides press release distribution, targeting, monitoring, and marketing services
  • Send a Release
    • Phone

    • +44 (0)20 7454 5110 from 8 AM - 5:30 PM GMT

    • ALL CONTACT INFO
    • Contact Us

      +44 (0)20 7454 5110
      from 8 AM - 5:30 PM GMT

  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • News in Focus
    • Browse News Releases
    • Regulatory News
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
    • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • Overview
  • Distribution
  • Paid Placement
  • Multichannel Amplification
  • Disclosure Services
  • Cision Communications Cloud®
  • AI Tools
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists

Cache Journal Discovers 100% Natural Oud from Asia Plantation Capital


News provided by

Cache Journal

10 Nov, 2015, 06:25 GMT

Share this article

Share toX

Share this article

Share toX

SINGAPORE, Nov. 10, 2015 /PRNewswire/ -- In an era when tales of environmental degradation and the endangerment of species seem to be ubiquitous, it's heart-warming to unearth a story which demonstrates how nature and modern technology can combine effortlessly to preserve the status of a mystical -- and hugely valuable -- natural substance.

Where on earth are the writers of Cache Journal going with this, I hear you shout? Well, the natural substance we're talking about is Oud -- a product renowned for its medicinal qualities as well as its extraordinarily rich fragrance.

As with many highly priced and highly sought after substances, natural Oud is in short supply, but, thanks to the efforts of companies such as Asia Plantation Capital -- who have ploughed millions of dollars into scientific research to ensure that they produce only 100% pure, natural Oud on their own plantations -- the future once again looks bright for a product regularly referred to as 'liquid gold'.

Described as the 'fragrance of the 21st Century' by perfume industry cognoscenti, Oud or 'Agarwood', as it is also known, has been the 'flavour of the month' for more months than does the phrase credit. It is the ingredient of choice for all the world's top fragrance producers who recognise the extraordinary qualities of a substance that was born in nature, and predates human civilisation.

Oud is produced when the inner heartwood of the Aquilaria tree is affected by a mould or fungus, which precipitates a complicated chemical reaction.

The mould turns the wood into something quite magical, as the tree's natural defence mechanisms kick in and react, to create a dark, aromatic resin. Some bright spark, at some point, must have noticed the difference and, for whatever reason (after a perfunctory smell, perhaps), decided to apply heat.

The result was a delicious, almost intoxicating fragrance that proved irresistible. And the rest, as they say, is history.

Agarwood, and the Oud oil that comes from it after the process of distillation, is referenced, frequently, in the world's oldest written texts, the Sanskrit Vedas, and is mentioned in the Testaments, both Old and New.

It also appears in the Sahih Muslim, which dates back more than 1,200 years, and appears to have crossed all religious barriers when it comes to being an element in ceremonial rites and practices.

As with most remarkable substances, irrespective of their natural occurrence, anything that is special and in high demand comes at a price, and mankind's seemingly insatiable desire for the wood and the oil derived from it has led to an illegal trade, and the endangerment of the tree species.

The Aquilaria tree is now on the CITES' (Convention on International Trade in Endangered Species of Wild Fauna and Flora) endangered list -- such has been the voracious appetite for Agarwood and Oud, and the indiscriminate logging that has attended a market in which demand constantly outstrips supply.

Had certain parties not intervened, it would not be unreasonable to suggest that the Aquilaria tree and its precious inner cargo could have been lost to the world, forever.

Fortunately though, help has been at hand, and mankind's ingenuity has stepped up to the plate at an important time. Aquilaria trees are being replanted in some areas in their native Southeast Asia, while regulatory bodies are taking a keener interest in preventing illegal trade, and science is playing its part in the rejuvenation of the species.

The resin that produces Oud only occurs in about 7% of trees in the wild, but it's impossible to tell an infected tree from an uninfected tree at a glance. The only reliable way of ascertaining the inherent value of the tree (the wood itself is pale and light, and of no great practical use) is to chop the tree down. This means that more than 90 out of every 100 trees felled will simply be discarded and left to rot. It's not difficult to understand why the species is endangered.

Scientists, however, have found a way of cultivating the trees, and ensuring that they produce Agarwood, by inoculating them with the mould that produces the necessary chemical reaction to produce the valuable resin. With infection rates at 100%, it means no wastage, and a guaranteed production of the ingredient that is so important to so many people.

It might be sobering for some to be forced to accept the intervention of science as a means of preserving a natural species, but such are the times in which we live. Even nature needs a helping hand sometimes, and if we take at least a share of the responsibility for having caused the scenario in the first place, it seems reasonable to use the resources at our disposal to improve the situation and make redress.

Asia Plantation Capital are leading the way in replanting the Aquilaria species, and inoculating trees with the proprietorial (and patented) technologies that have taken millions of dollars and thousands of Scientific Advisory Board man-hours to conceive and arrive at.

And Asia Plantation Capital's investment has certainly paid off; proven grades of purity and consistently high quality oils are regularly being produced from the trees they own and manage on their own plantations.

What we've discovered at Cache Journal is that Oud still plays an important part in the culture and religious rites of billions of people. And now that the tree species is back on its 'feet' and recovering its rightful place in natural history, we need to ensure that 'eternal' is a word we can ascribe to our continued usage and enjoyment of the magical substance that is Oud.

Notes for Editors:

For further information please email pr@cachejournal.com

About Cache Journal

Cache Journal delivers a rich blend of investment expertise and lifestyle features in one beautifully crafted package. We cover the full spectrum when it comes to investing money, in terms of who is doing what, how and why. We also appreciate the need to enjoy the fruits of our labour, and this will be reflected in our features on lifestyle and luxury goods. Cache will be serious when it matters, but not too serious when it doesn't.

About Asia Plantation Capital

Established officially in 2008 (although operating privately since 2002), Asia Plantation Capital is the owner and operator of a diverse range of commercial plantation and farming businesses across the Asia-Pacific region and around the world, and is part of the Asia Plantation Capital Group of associated companies.

Photo - http://photos.prnasia.com/prnh/20151110/8521507619-a
Photo - http://photos.prnasia.com/prnh/20151110/8521507619-b

Media Contact:

Cache Journal Limited,
Towers Point, Wheelhouse Road, Rugeley, WS15 1UN United Kingdom
Tel: +65-6299-4998 | Email: pr@cachejournal.com

Modal title

Contact PR Newswire

  • +44 (0)20 7454 5110
    from 8 AM - 5:30 PM GMT
  • General Enquiries
  • Media Enquiries
  • Partnerships

Products

  • Content Distribution
  • Multimedia Services
  • Disclosure Services
  • Cision Communications Cloud®

About

  • About PR Newswire
  • About Cision
  • Partnering Opportunities
  • Careers
  • Accessibility Statement
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United States
  • Vietnam

My Services

  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
  • Data Privacy

Do not sell or share my personal information:

  • Submit via Privacy@cision.com 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
+44 (0)20 7454 5110
from 8 AM - 5:30 PM GMT
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 PR Newswire Europe Limited. All Rights Reserved. A Cision company.