Cachaça Sales Fall To New Low Says Research

LONDON, July 15, 2014 /PRNewswire/ --

Global sales of cachaça fell by 3.2% in 2013 to reach a record low of 79.38m cases, according to data from a new IWSR/just-drinks report.

The slip was due to the continued decline in the Brazilian domestic market, which accounts for 99% of all cachaça sales. The report, released this week, states that this is the first time in recent history that the total category has fallen below 80m cases.

The domestic market has shrunk by 18.4m cases since 2004, and fell by a further 2.6% in 2013 to 78.6m cases.

The export performance also offered scant comfort to producers of cachaça: While international sales grew by 1% to 805,000 cases in 2013, this actually represented a slowing in export growth. 

Between 2008 and 2013, cachaça exports had achieved a compound annual growth rate (CAGR) of 1.7%.

On the positive side, however, cachaça's five largest export markets, Germany, Portugal, the US, France and Chile, all recorded growth in 2013. Sales in Germany increased from 277,000 cases to 285,000 cases, while sales in Portugal rose from 82,750 cases to 84,000 cases and the US saw volumes increase from 75,000 cases to 79,000 cases. 

The export market that showed the strongest growth over the past five years is the US, with a CAGR between 2008 and 2013 of 5%. Germany now accounts for 35% of cachaça exports, followed by Portugal with 10.3%. The US and France each account for 9.7%.

About just-drinks.com 

Established in 1999, just-drinks is the online resource for the global beverage industry, publishing around 20 news articles, analysis features and insights every working day. Under the direction of managing editor Olly Wehring, its experienced team of journalists, consultants and analysts provide a unique and comprehensive blend of reports and interpretation of the beverage industry, including key events, trends, interviews and research that are delivered to over 92,000 business executives per month.

Through its drinks industry analysis, research, news and CONSULT bespoke market research service, just-drinks offers insight into wine, beer, spirits, soft drinks, and bottled water industry developments and key supply-chain trends.

For details of how just-drinks is helping decision makers make decisions, visit http://www.just-drinks.com

About The IWSR 

The IWSR is the leading source of analysis on the alcoholic beverage market. The IWSR's database, essential to the industry, quantifies the global market of wine, spirits, beer and RTDs by volume and value, and provides insight into short- and long-term trends. Our data is used by all of the largest multinational wine and spirits companies, as well as many more local companies.

The IWSR's unique methodology allows us to get closer to what is actually consumed and better understand how markets work. The IWSR conducts face-to-face interviews with 1,500 companies in 118 countries each year, with further input from 350 companies. The IWSR tracks overall consumption and trends at brand, quality and category level.

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