LONDON, Dec. 18, 2019 /PRNewswire/ -- Consumer feedback, often shared online, shapes a business's reputation: it can make or break the brand. So, it is crucial for businesses to take feedback seriously, says Reputation.
In today's digital age, it has never been easier to give businesses feedback, as well as finding out what other people have said. For instance, many holiday-goers will rely on the likes of TripAdvisor to suggest the best restaurants to eat in abroad.
But how much power does this leave in the hands of the business? According to an article in Business Reporter, "Too many organisations still fail to use the free feedback their customers offer them online."
Anthony Gaskell, Managing Director EMEA from Reputation, puts it like this: "The wealth of feedback [businesses] generate online can be both invaluable and detrimental depending on whether it is actioned and acknowledged, and in some cases this can be essential for future success."
So how can businesses take advantage of consumer reviews? The article suggests they ought to:
- Reimagine customer experience through a customer-centric lens
- Identify issues that may have previously gone under the radar
- Make business decisions feeling empowered and confident up against competition
Therefore, companies should not fear online consumer feedback which might tarnish their reputation. Instead, they must use the interaction as an opportunity to become more conscious of how their brand image appears online, and make the necessary changes to improve their business.
To learn more about how businesses can utilise consumer feedback, read the full article here.
About Business Reporter
Business Reporter is distributed with The Daily Telegraph, The Sunday Telegraph and City AM, with each publication reaching an average of 1.5 million people.
Content is also published through the Business Reporter and teiss websites, which include video debates, online articles and digital magazines, delivering news and analysis on the issues affecting businesses to a global audience.
Business Reporter also hosts conferences, breakfast meetings and exclusive summits, events which bring together some of the most influential decision makers and innovators in modern business. These exclusive events for business leaders give Business Reporter direct contact with readers and help to inform the content and direction of its editorial projects.
Business Reporter is committed to the UN Sustainable Development Goals, and was the first UK member of the UN SDG Media Compact. We have launched a website dedicated to showcasing the work of companies towards these goals at 17globalgoals.com.
Business Reporter is committed to providing meaningful analysis to everyone in business. Whether you're running a small business, the head of a local company or an executive in a multinational corporation, there's something for you at Business Reporter.
Reputation is a platform which provides online reputation management for businesses. It helps enterprises keep track of online ratings and reputation, enabling them to respond accordingly.
Reputation ensures businesses are able to optimise customer experience by making effective use of consumer reviews.
This includes the management of customer surveys, social media platforms, online reviews, and business listings.
SOURCE Business Reporter