OFFENBURG and MUNICH, Germany, January 19, 2012 /PRNewswire/ --
Experts from Amazon, Best Buy and Weltbild discuss multi-channel commerce, big data and data-driven commerce
Already in its fourth year, the TES (Technology Enabled Success) Technology Symposium will take place on January 24, 2012 as part of Hubert Burda Media's DLD (Digital Life Design) Innovation Conference. Representatives from major international companies will discuss successful approaches and experiences on the topics of multi-channel commerce, big data and data-driven commerce in two moderated interviews and one panel discussion in Munich.
More and more companies are continually expanding online branches of their businesses. Digital has become an integral component of every corporate strategy. In the TES expert rounds, guests will experience how key technologies, applications and channels enable and ensure sustainable digital business success.
Everyone is talking about multi-channel commerce. An integrated multi-channel strategy is a challenge to companies, especially when it comes to their corporate culture, IT architecture and logistics. Dr. Klaus Driever, managing director of Weltbild, and moderator Maks Giordano, managing partner of The Nunatak Group, will discuss this.
Companies which analyse big data efficiently can achieve competitive advantages and create new business areas. Traditional database systems and analytic tools are often not able to process increasing data volumes and types consistently. In an interview with Dr. Werner Vogels, CTO of Amazon, Burda Direkt Services managing director Gerhard Thomas will highlight important aspects of big data.
In the final panel discussion on data-driven commerce, moderator René Seifert, CEO of Level 360, along with Best Buy CTO Robert Stephens and other experts will discuss the link between both topic areas and the resulting potential.
TES is a "by invitation only" conference and takes place on January 24, 2012 (following the DLD conference) at Prannerstraße 2, Munich.
The TES Technology Symposium (Technology Enabled Success) is held annually by Hubert Burda Media as a part of the DLD Conference in Munich. Burda Direkt Services, the initiator and host of TES, brings representatives on current issues from companies in the digital economy together with decision makers from large companies and medium-sized businesses.
Burda Direkt Services
The subsidiary of the Hubert Burda Media international media company helps its customers with strategic, procedural and technological challenges to their online and offline business models. Burda Direkt Services enables its customers to develop new revenue sources in customer management and e-commerce.
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SOURCE Hubert Burda Media