Buongiorno's Matteo Montan speaking at MEF Global 2011 in London, 7th July

LONDON, July 5, 2011 /PRNewswire/ --

- Joining stellar line-up at high-level mobile content & commerce event

We are delighted to announce that Matteo Montan, Buongiorno's  Global Head of New Business,  will be speaking at MEF Global 2011: Mobile Content & Commerce, the annual event of MEF, the global trade body for mobile content with a dedicated focus on mobile commerce.

Mr Montan's panel is entitled: 'Mobile Routes to Market - A Critical Analysis' and will focus on:

• Ensuring your route-to-market meets the characteristics of your customer: are there different benefits and challenges for different industry verticals?
• How does the chosen ecosystem influence the customer user experience?
• Apps vs Mobile Web: Is this a zero-sum game, or will more diverse routes to market create greater revenue opportunities for the entire value chain?

MEF Global 2011 will bring together decision-makers from across the expanding mobile ecosystem, including mobile specialists as well as publishers, retailers, brands and financial institutions. They'll be there to connect, share knowledge and do business.

MEF will also share exclusive consumer data at the event, taking place at the Grand Connaught Rooms in London on the 7^th of July. A total of 8,530 consumers in nine markets across five continents were quizzed about their mobile commerce habits in MEF's exclusive Global Consumer Survey, carried out by OnDevice Research.  

In the evening, MEF celebrates industry achievements globally at its 8^th annual Meffys Awards gala dinner, where Mr Montan will also deliver the Cashlog  Innovative Business Model Award.

Click here to sign up for the event. We look forward to seeing you there!

For more info about the event: http://www.mefglobal.com; http://www.meffys.com

For more info about Buongiorno: http://www.buongiorno.com

For more info about Cashlog: http://www.cashlog.com

media.relations@buongiorno.com Ph. +39(0)2582131