BULLDOG Teams Up With ILLVA SARONNO For Italian Distribution

LONDON, Feb. 6, 2013 /PRNewswire/ -- BULLDOG London Dry Gin, deemed 'the world's most mixable gin,' has signed with ILLVA SARONNO S.p.A. for distribution throughout Italy effective immediately. Illva Saronno is a major global spirits company, one of the dominant players in the Italian market, and the owner of iconic brands including DiSaronno Amaretto, Artic Vodka and Tia Maria.

"We are very excited to have an iconic super-premium brand like BULLDOG in our portfolio.  The addition of BULLDOG, one of the world's fastest growing premium gins, is a complementary fit to our premium portfolio and we look forward to building and positioning the brand at the top of the Italian market," says Senior Brand Manager, Claudio Giuliano.

Since its launch in North America in 2007 and Western Europe in 2009, independently-owned BULLDOG Gin has established itself as one of the world's fastest growing premium gins in outlets across North and South America, Western Europe and parts of Asia. Multi-award winning BULLDOG is quadruple distilled in traditional copper pot stills, uses the highest quality British wheat and water, is infused with an exotic blend of 12 all natural botanicals from eight countries, and is handcrafted in England.

"BULLDOG is super-premium, authentic, extremely high quality and emotionally appealing to discerning consumers around the world," says Anshuman Vohra, BULLDOG's Founder and CEO. "We are excited to partner with a leading player with such a storied history and of such high caliber.  This partnership fits within our global expansion strategy and will ensure that BULLDOG continues to cement its rightful place as a leader in the global premium gin scene."

With this partnership, BULLDOG Gin is well-positioned to capture share of the growing premium gin market in Italy. Vohra is excited to partner with such a marquee player in the region. Managing Director, Bob Beleson, agrees, "This partnership with DiSaronno represents another strategic alliance with a major international player for BULLDOG, and will be a  success for both companies."

BULLDOG is 40% abv and comes in a charcoal grey coloured bottle with broad shoulders and an iconic studded collar.  Currently distributed in over 25 countries, BULLDOG is considered to be one of the fastest growing super-premium gins in the world. Wine Enthusiast Magazine awarded BULLDOG with one of the highest ratings ever bestowed on a gin, and also named it a global 'Top 50 Spirit'.