BULLDOG Gin Partners with Belvédère Scandinavia A/S

LONDON, July 18, 2011 /PRNewswire/ --

BULLDOG London Dry Gin, deemed 'the world's most mixable gin,' has signed an agreement with Belvédère Scandinavia A/S for distribution throughout Denmark and Finland.  Belvédère Scandinavia A/S is the global brand owner of DANZKA Vodka and the Scandinavian sales and marketing arm of French parent company Belvédère SA.  With total global annual sales of euro 873 mm, Belvédère SA owns Sobieski Vodka and premium liqueur brand Marie Brizard.

(Photo: http://photos.prnewswire.com/prnh/20110627/NY26782 )

Morten Pold, on-trade sales manager for Belvédère Scandinavia A/S Denmark, says, "All of our Sobieski Vodka customers have for a while requested a premium gin... we have finally found that in BULLDOG Gin, and are very excited to present it as part of our newly completed portfolio as it will have a great impact on sales on-trade."

Since its launch in 2007, the independently owned BULLDOG Gin has stamped its inimitable persona throughout premium outlets across North America, Western Europe and parts of Asia.  BULLDOG is a super-premium gin handcrafted at an English distillery with over 250 years history, and has earned one of the highest ratings bestowed on a gin by US Wine Enthusiast Magazine (and its prestigious 'Top 50 Spirit' award).

BULLDOG is infused with an exotic mélange of 12 botanicals from nine countries -- including Turkish white poppy, dragon eye (cousin of the lychee fruit long heralded as an ancient Chinese aphrodisiac) and organically farmed juniper from Italy. BULLDOG is quadruple-distilled using traditional copper pot stills.

With the success of this new partnership, BULLDOG Gin would be well-positioned to capture share of the growing premium gin market in Denmark and Finland.  BULLDOG's Founder and CEO Anshuman Vohra is excited to partner with such a marquee player in the region: "Their muscle and market knowledge will allow us to scale up more quickly and succeed in an important part of Scandinavia's premium gin scene.  Belvédère is a strong company with great relationships and a proven track record of success."  Managing Director Bob Beleson agrees: "This partnership, coming on top of BULLDOG's strong performance in the US, Spain and Britain, shows that BULLDOG is establishing itself as a significant player in the worldwide premium gin market."

BULLDOG is 40% abv and comes in a charcoal grey coloured bottle with broad shoulders and an iconic studded collar. This 'Defiantly Delicious' gin is currently the fastest growing super-premium gin in the world.