BANGKOK, May 19, 2015 /PRNewswire/ --
Capitalising on the increasing demand for rice in SE Asia, the Bühler Group, a leader in rice processing and optical sorting solutions has reaffirmed its position as the first choice technology partner for rice processing and reprocessing across South East Asia with orders in excess of USD 100 million.
Bühler's renewed strategic focus across SE Asia marks a significant 24 months in the company's continuing expansion in rice processing as well as consolidating its global position as processing technology partner of choice in all of the world's most important rice producing markets. The company has been awarded major contracts by the largest rice processors and reprocessors across Thailand, Cambodia, Indonesia, Vietnam, Philippines, Malaysia and Myanmar - including Merry Rice, Crystal Rice, Siam Parboiled and TPS Group - to increase the cost effectiveness and environmental efficiency of its rice processing lines.
Working with rice processors and reprocessors in the region, Bühler offers and develops new market optimised rice processing solutions that add value for its customers through improved yield, performance and efficiency. It also looks to increase awareness of food-safe rice mills to ensure hygienic and safe food for consumers.
Bühler has experienced significant growth in the region, where over USD 100 million worth of business was conducted, with particular success gained in Thailand. This marked a record period, partly thanks to a smaller number of larger contracts, including the company's largest ever contract for rice processing for Merry Rice, globally valued at over USD 40 million.
Additional contracts confirmed include the first complete rice mill in Vietnam for Phung Hoang, capable of processing 400 tonnes a day. A complete paddy processing plant in Malaysia for Kilang Beras Pek Choo Keok Sdn. Bhd and two complete paddy processing plants in Myanmar for Nine Seas and Yoma Sun. Crystal Rice in Cambodia has also started production and Siam Parboiled in Thailand is in the advanced stages of installation.
Significant product launches in 2014 have also helped grow Bühler's reach across SE Asia including the new SORTEX S UltraVision™ optical sorting machine - widely regarded as the most technologically advanced, intelligent optical sorter available for rice.
Bühler will continue to extend its reach and presence in the region by completing existing projects and securing new ones. It has developed a fully-fledged factory in Vietnam and has built an accessory workshop in Indonesia. Demonstrating Bühler's commitment to its customers across the region, it continues to actively build its channels for single machine sales and is establishing country focused technology teams in most of the countries in SE Asia.
To read more about the success of Bühler in South East Asia and a breakdown of projects completed across Thailand, Cambodia, Indonesia, Vietnam, Philippines, Malaysia and Myanmar, please read the release in full here: http://bit.ly/1EdVyxX