Brütsch & Rüegger has Selected Stibo Systems Technology to Manage their Strategic Information

AARHUS, Denmark, February 23, 2012 /PRNewswire/ --

Stibo Systems, the Strategic Information Management Technology and Solutions Company^TM, today announced that Brütsch/Rüegger Tools, an international distributor of quality tools for measuring, production and assembly technologies as well as standard parts and work protection equipment will be maintaining its strategic information of more than 100,000 products, within Stibo Systems STEP platform.

Brütsch/Rüegger places the highest demands on themselves in terms of customer satisfaction and the required quality of product data and availability. Thus, the service provider opted for the MDM / PIM platform STEP 5.2 from Stibo Systems.    

Arthur Immer, Head of eBusiness & processes for Brütsch / Rüegger, says:  "We wanted a solution that is very flexible in terms of data modeling.  This is the only way we can fulfill the information needs of our customers.  Stibo Systems is the only supplier who could meet this requirement without the need for additional programming."  The decision to choose STEP was made very quickly due to its flexibility and wide range of functionalities.

The objective of STEP as the new data hub at Brütsch/Rüegger Tools is flexibility and increase in efficiency in terms of new sales channels like electronic catalogues and web shops and the consolidation of different applications in product information management. Also the printed catalogues will be fed from STEP.  

The company expects to be able to give improved service to its customers. To date, dimensions, for instance, were laid out in one single field so that products could not be sorted separately according to length, height and width. Such strategic information is often a critical factor in the purchasing decision. Manfred Heckt, managing director of Stibo Systems Germany, said: "A good internet shop desperately needs a reliable, well-structured and content-rich data base that is crucial for all sorts of other sales channels and new markets."

Brütsch / Rüegger Tools product information is created in German as the master language German and translated into five more languages. The company is required to make its processes as efficient as possible and thus decided to always create new products initially in STEP, and then send the relevant information to the ERP system. The latter will only be used for calculation and planning. This change should lead to optimization of the product lifecycle.  

About Stibo Systems
Stibo Systems is the worldwide market leader in strategic information management technology and solutions. Stibo Systems' STEP platform boasts a flexible architecture that combines the power of master data management (MDM) with product information management (PIM) to create a single trusted asset called strategic information, enabling organizations to manage their information intelligence on a global scale through an integrated process. Stibo Systems' global customers include GE, Sears, Siemens, Trek and Thule. Stibo Systems is a subsidiary of the privately held Stibo A/S group, originally founded in 1794 with corporate headquarters in Aarhus, Denmark. For more information, visit http://www.stibosystems.com.

This PR was originally published in German on 28 July 2011.

Contact:                          
Anne-Marie Gebbink
Title: Marketing Manager
Telephone: +45-89391154
amge@stibo.com