DUBLIN, October 20, 2017 /PRNewswire/ --

The "Broadcast & Broadband TV: New Choices and Trade-offs in Video Distribution" report has been added to Research and Markets' offering.

This report analyses new approaches to TV and video distribution. It begins by setting out the changes being ushered in by the growing use of streaming, initially for on-demand video services, and now more and more for linear programming as well. Two other, intertwined disruptions are also explored, namely the growing use of mobile devices for watching video, and social media sites' ever increasing role in video consumption.

The report then goes on to explore the solutions being designed to meet the demands of this changing environment:

• Optimise online video traffic, including a cost breakdown for CDN solutions according to the different possible configurations;
• Leveraging the complementary features of broadcast and broadband networks;
• Enabling broadcasting networks' migration to IP, given the growing use of OTT solutions on fixed networks, and adapting radio broadcasting systems to the Internet protocol.

Lastly, the report looks at the impact of these changes on both telcos and media companies. And it concludes with an analysis of their evolving distribution strategies.

Slideshow

Video streaming is more than just an option

• Two intertwined disruptions: mobile devices and social media

How TV & video distribution configurations are evolving

• Optimising online video distribution
• CDN cost simulations for the different configurations
• Hybridisation: playing to each network's strengths
• Boosting the transition to IP
• Enable networks' migration to IP: bringing broadcasting networks into an IP world

New economic equations for telcos and media companies

• Smart or dumb pipes for telcos and cablecos?
• New distribution decisions for media companies

Key Topics Covered:
 
1. Executive Summary

2. Methodology

3. Growing prominence of streaming video
3.1. User behaviour: increasingly customised viewing
3.2. One consequence: exponential traffic growth
3.3. Streaming on demand, but also live
3.4. Mobile's growing weight in the equation
3.5. The rise of social media
3.6. Automating the delivery of multiple versions

4. Optimising online video distribution
4.1. CDN developments
4.2. CDN cost simulation
4.3. Bundling or offloading IP video traffic
4.3.1. Adopting ABR multicasting
4.3.2. Offloading

5. New hybrid services: playing to each network's strength
5.1. Broadcast-broadband or Integrated broadcast-broadband (IBB) configurations
5.2. Enhancing terrestrial and satellite TV services thanks to VoD
5.3. For wireline carriers, creating hybrid solutions with broadcasting means a broader footprint and a richer product line-up
5.4. Where does LTE fit in?
5.4.1. Video outdoors thanks to LTE, and the promises of multicasting
5.4.2. Early days for fixed wireless video access

6. Boosting the transition to IP
6.1. OTT making strides on fixed networks
6.2. Adapting radio broadcasting networks to IP
6.2.1. Terrestrial television: hope being invested in ATSC 3.0
6.2.2. Only slight progress in the shift to IP satellite distribution for video

7. Smart or dumb pipes for telcos and cable companies?
7.1. Rising broadcasting rights could have a sizeable impact
7.2. Is connectivity a smart bet?
7.2.1. Video as the cornerstone of service bundles
7.2.2. Billing for transport
7.2.3. Should mobile play a central role?
7.3. The art of becoming a video distributor
7.3.1. A recent trend: investing in content
7.3.2. Aggregation of TV and video services

8. A new economic equation for media companies
8.1. The environment influencing distribution choices
8.2. New services and business models
8.3. involving new, more network-agnostic distribution choices
8.3.1. New TV distribution options for broadcasters
8.3.2. Strengthening partnerships with Internet platforms

Companies Mentioned

• Akamai
• Altice/SFR
• Amazon
• Anevia
• Apple
• Bouygues Telecom
• BT
• Cablevisin Argentina
• Canal+
• CenturyLink
• Charter
• Comcast
• Dailymotion
• Deutsche Telekom
• DirecTV/DirectTV Now
• Discovery
• Dish Network/SlingTV
• ESPN Liberty Global KPN
• Eutelsat
• Facebook
• Foxtel
• NTV+
• Orange
• Peer5
• Polsat
• ProSiebenSat.1
• Rai
• SKY TV
• Snapchat
• TDF
• Telecentras
• Telecom Italia
• Twitter
• YouTube/Google
• ZDF

For more information about this report visit https://www.researchandmarkets.com/research/7r5hsw/broadcast_and

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Research and Markets
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SOURCE Research and Markets