-- High-speed networks allow advanced Pay TV and over-the-top services to attract high-value customers
SAO PAULO, March 25, 2013 /PRNewswire/ -- The Brazilian telecommunications services market is poised for rapid growth owing to a healthy economy, increasing competition and the expansion of broadband networks in the country. This wider coverage, along with the use of wireless technologies and proliferation of smart devices, will attract low-income and remotely located consumers, and lead to the market's expansion in Brazil.
New analysis from Frost & Sullivan (http://www.ipcommunications.frost.com), Brazilian Total Telecommunications Services Market, finds that the market earned revenues of more than $73.08 billion in 2011 and estimates this to reach $99.42 billion in 2017 at a compound annual growth rate of 5.3 percent. The research covers fixed telephony services, mobile services (voice and data), fixed broadband services, data communications services, pay TV services and fixed voice over Internet protocol (VoIP) services.
"The pay TV, fixed broadband, mobile data, and value-added service segments in Brazil are expected to grow the fastest due to their low penetration rates," said Frost & Sullivan Telecommunications Industry Manager Renato Pasquini. "The development of over-the-top (OTT) applications on broadband networks, standalone and bundle offerings with pay TV services, and innovative mobile solutions will lead to new business models, such as tiered pricing, that will drive revenues."
The approval of a new regulatory framework in Brazil allowing telecom companies to offer cable and Internet protocol television (IPTV) services will cut ultra-broadband connection prices and accelerate adoption. This deregulation of the cable TV market and the growth of telecom providers' operations in the pay TV market will also intensify competition and further reduce prices.
The market will continue to grow as fixed telephony concessionaries and large mobile operators proceed with the broadband network expansion through the National Government Broadband Plan (PNBL) voluntarily agreements, aiming to reach all Brazilian cities by 2015. However, the resulting increase in data traffic may affect service quality.
In addition, the high taxes on equipment, network elements, and services present a challenge for operators. To draw potential investors, enable operators to meet the unmet demand in Brazil, and shift customers to broadband, the Government must implement the national broadband plan effectively. Latest developments to improve conditions for the Telecommunications market include Decree 7,921, approved on February 15, 2013, which main objective is to promote tax reductions for network deployment. However, taxes on services are still very high in Brazil when compared to other Latin American countries.
"Telecom operators need to negotiate with each other, with utilities and road concessionaires, with the Government, and with third-party companies," noted Pasquini. "This will enable them to minimize costs, avoid bureaucracy for infrastructure deployment and infrastructure sharing, and receive regulatory incentives such as unbundling, leased lines, and interconnection regimes."
Offering prepaid, hybrid and alternative plans, as well as bundles and economy lines, will help service providers to keep increasing their client base in the country.
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Analysis of the Brazilian Total Telecommunications Services Market is part of the Telecom Services Growth Partnership Service program. Frost & Sullivan's related research services include: Latin American Mobile Services Market Outlook, Latin America Pay TV Services Market, Latin American Data Communications Services Market, and Latin American Broadband Services Market. All research services included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.
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Analysis of the Brazilian Total Telecommunications Services Market
Corporate Communications – Latin America
SOURCE Frost & Sullivan