Brits Support The American Tan

LONDON, June 29, 2011 /PRNewswire/ --

- British women revive the trend for the 1980's American Tan, as sales of nude hosiery increase by 50 per cent at Peacocks

American Tan tights are once again attracting a more youthful audience, as Peacocks, the UK's hottest value fashion retailer reports a surprise rise in popularity of nude hosiery, with sales up 50 per cent on the year (2011 compared to 2010).

 Sales of 1980's American Tan tights which offer an immediate solution to instantly tanned legs (as well as offering warmth during the current dip in temperatures) are enjoying a fashion renaissance led by younger women including the Duchess of Cambridge and her sister Pippa, Cheryl Cole and Carla Bruni.

Today's hosiery buyer is foregoing flesh for the safety and cover of Peacocks' 10 Denier gloss tight with Lycra (£2) and pack of five American Tan tights (£3) which are June's surprise hosiery winners across the retailer's 550 stores and online. 

Shape and control wear has played a large part in nude's success, with sales of Peacocks' 10 Denier shape wear tights (£4) offering additional holding-in-power for waist, legs, bums and tums already double on the year (2011 compared to 2010), and available in sizes medium to XXL.

 It's not just tights that are taking a tan turn, Peacocks has also reported a 120 per cent (2011 compared to 2010) rise in sales of nude lingerie, which have overtaken traditional white for the first time.  To cope with demand, Peacocks has quadrupled orders of its nude strapless bra (£8).

 Suzy Nunns, Peacocks' Hosiery Buyer said: "With stylish women such as the Duchess of Cambridge, Beyonce and Sarah Jessica Parker all spotted wearing tan tights this season, it's no surprise our customers are taking a fashion lead and opting for this 1980's style statement."

Claire Pemberton, Peacocks' Lingerie Buyer said: "Women are now seeking a flexible and functional lingerie collection that works for both day and night, and under all clothing. With white lace lingerie so fashionable, even our trend experts are amazed that nude is finally outselling classic white underwear."

Editor's Notes:

Peacocks' most popular nude lingerie:

• Nude shape-wear body £12 - the garment of the season to either wear below or on show and rendered invisible under all clothing
• Nude T shirt bra £8 - comfortable, functional and goes under anything
• Nude thong £2 - invisible knickers perfect to wear under summer white linen
• Nude strapless bra £8 - this summer's lingerie draw staple

   

SOURCE Peacocks