LONDON, August 22, 2013 /PRNewswire/ --

Frugal Britain is more conscious than ever on spending

With interest rates staying low, house prices increasing and the general financial outlook still bleak, research from Savoo.co.uk shows the UK is developing new shopping skills to get the best prices on the majority of things it spends money on.

Savoo - the UK's fastest growing money-saving and voucher website - conducted research into the shopping habits of UK adults and the findings were conclusive proof that the use of discount and vouchers is shaping how and what consumers buy.

83% of women only buy luxury items if they have a discount voucher (70% of men) and this number goes up to 88% of UK adults when aged 25-34.  Unsurprisingly, only 3% of respondents would use a discount for a form of plastic surgery - nose jobs, breast augmentation and liposuction - showing that we are not willing to take a chance with our looks.  

Yet we are more than happy to cut costs with our food with 81% of adults using a voucher code for food / drink consumption.  And the way people feel about using food coupons is changing as well, with 80% of UK adults never feeling embarrassed about using a series of coupons at the checkout in a supermarket - up from 40% two years ago.

And it's Glasgow that leads the way in grocery money-saving with the average adult saving over £10 a week by using coupons and vouchers.

In this financially challenging times, Savoo recently launched the world's first Savings Town where consumers can take a tour of the town picking up everyday money-saving hints and tips that have been drafted by experts to help the UK save money.

Savoo also recently took coupon whiz kid Jordon Cox to the USA for a money-saving, coupon class in Orlando where he learnt more couponing tricks from US professional couponers.  Jordon is appearing on ITVs Daybreak today.

SOURCE Savoo.co.uk