Brits Lie-in in Luxury

News provided by

Feather & Black

25 May, 2012, 12:00 GMT

LONDON, May 25, 2012 /PRNewswire/ --

The top five every day indulgences revealed by Feather & Black

An overwhelming 51% of Britons polled, cited a good quality mattress was their 'must have' every day indulgence in a recent survey conducted by luxury bedroom furniture company Feather & Black who had polled up to 2000 Brits.  

The survey revealed that faced with the doom and gloom of the current news agenda, Brits are choosing to treat themselves to a spot of every day luxury.

The top five every day indulgences are:

  1. Good quality mattress (51% of people polled)
  2. Luxury bath or shower products (16%)
  3. Goose or duck down duvet (11%)
  4. Designer cushions or throws (11%)
  5. High thread count bed linen (10%)

All respondents were huge advocates of a good quality mattress, but older 55+ respondents, were the biggest fans with 63% of them calling this their essential bedroom investment compared to 42% of 18 - 34 year olds.    

Younger respondees in comparison were bigger fans of luxury bathroom products and designer accessories, with 18% and 16% of them citing these respectively. Over 55's are less enthusiastic 11% (luxury bath or shower products) and 8% (designer cushions or throws).  Proof that the older we get, the more we seem to recognise the need for a luxurious mattress and a good night's sleep.

Adam Black, Managing Director of Feather & Black, says: "We would love to think that the British public are lying-in in luxury, thanks to our luxury mattresses and our accessories!"

Feather & Black is the ultimate destination for trends, inspiration and bedroom style with 35 stores nationwide. Be inspired by Feather & Black's wooden beds, from classic shaker charm, to Parisian inspired elegance. With a rich heritage in iron bed design choose sculptured metal beds; or design your own iconic bed with Feather & Black's beautiful bespoke upholstered beds. Feather & Black also have a selection of luxury pocket sprung mattresses made in the UK and personalised for your needs and budget. Complete the look with indulgent bed linen and dress your bed in luxurious textures with cashmere, wool and silk velvet accessories for a beautiful bed.  Create a fun and stylish bedroom for the children too. 'Feather & Black's kids' ranges offer everything you need to create a princess bedroom for girls or a base camp for boisterous boys.

Notes to editors:

  • Survey conducted by Vision Critical