MIAMI, BELLEVIEW, Washington and JOHANNESBURG, October 19, 2011 /PRNewswire/ --
HTC Appoints Brightstar to Manage Mobile Device Distribution in Sub-Saharan Region
Brightstar Corp., a global leader in services and solutions for the wireless industry, today announced it has secured a distribution agreement with HTC in Africa. Expanding its global operations in the region, Brightstar will begin distributing all HTC mobile devices to 28 sub-Saharan countries, including Kenya, Nigeria, Tanzania, Zambia, Uganda, and Ghana. Brightstar currently distributes mobile devices for HTC in Latin America and Southeast Asia.
"We are very excited to be expanding local market presence especially given our strong infrastructure and expanding Africa presence," said Arturo Osorio, president of Brightstar Asia Pacific, Middle East and Africa. "We look forward to working together with HTC as we help them bring their leading portfolio of mobile devices into these key African markets."
As part of the agreement, Brightstar will initially distribute five devices, including the HTC Flyer™ tablet, HTC Sensation™, HTC Wildfire™, HTC Desire™ and HTC ChaCha™. Devices will be available from multiple operators, including MTN, Airtel, Vodafone/Vodacom, and from a wide range of retailers.
"Our priority is to continue developing devices that put people at the center of the mobile experience. Leveraging Brightstar's deep industry knowledge and expertise in this field we are confident that we will continue to grow our reach and continue to build our brand in the Africa region," said Florian Seiche, president, HTC Europe, Middle East and Africa. "With Brightstar managing distribution, we can deliver powerful and unprecedented devices to our customers in these increasingly important markets."
Brightstar offers an expansive global services portfolio for wireless manufacturers, operators, retailers, government agencies, value added resellers (VARs) and consumers across 51 countries and territories on six continents.
About Brightstar Corp.
Brightstar is the world's largest specialized wireless distributor and a leading provider of diversified services focused on enhancing the performance and profitability of the key participants in the wireless device value chain. The company supports over 80,000 points of sale worldwide with operations in 51 countries and territories and provides a comprehensive range of more than 100 customized services for value-added distribution, supply chain optimization, retail, government and value-added resellers (VARs), and consumer services. Brightstar's services help customers manage the growing complexity of the wireless device value chain and enable them to increase product availability, expand their channel reach and drive supply chain efficiencies by getting the right products to the right place at the right time for the best value. For more information, please visit http://www.brightstarcorp.com.
HTC Corporation (HTC) is one of the fastest growing companies in the mobile industry. By putting people at the center of everything it does, HTC creates innovative smart phones and tablets that better serve the lives and needs of individuals. The company is listed on the Taiwan Stock Exchange under ticker 2498. For more information about HTC, please visit http://www.htc.com.
SOURCE Brightstar Corp.