BridgeStreet Global Hospitality Reveals BridgeStreet IQ Report: Business Travel Insights 2015
- Emerging Business Travel Data Unveiled at the Business Travel Show
HERNDON, Virginia, Feb. 26, 2015 /PRNewswire/ -- BridgeStreet Global Hospitality – the leading provider of international serviced apartment experiences – announces new traveler insights today from the BridgeStreet IQ Report: Business Travel Insights 2015 at the Business Travel Show in London. Including feedback from recent BridgeStreet guests across 70 nationalities, the proprietary BridgeStreet IQ Report revealed emerging trends on business travel habits, including shifting travel policies and top drivers for accommodations decision-making.
"We survey over 30,000 guests on a routine basis to ensure that we keep a constant pulse on the trends and needs of our customers," explained BridgeStreet's Vice President of Marketing, Kelly Murphy.
Nearly half of respondents indicated employees themselves are responsible for their own business travel planning, with corporate travel policies loosening to allow freedom in decision-making within certain parameters. With 64 percent of travel policies allowing use of online travel agents, like Expedia and Booking.com, digital engagement is more important than ever for accommodations providers to remain competitive. Nearly 75 percent of travel policies include serviced apartments as an approved option, with 44 percent recommending serviced apartments for stays ranging between one and four nights, rising to 76 percent for stays lasting longer than a week. Mirroring the serviced apartment sector's tremendous growth over the past five years, serviced apartments are rising in popularity as a preferred choice for business travelers, outpacing typical hotel accommodations.
The most influential driver for traveler decision-making is location, with consistent customer experience and convenient locations as the top loyalty influencers for specific brands. With business travelers gaining more independence in decision-making, serviced apartments match guests' desire for self service, comfortable accommodations, while also providing flexibility with convenient locations, a variety of floor plans, full kitchens and an array of amenities customized to the desired experience.
With its innovative tiered system of six distinct brands, BridgeStreet provides guests with customized six- to two-star serviced apartment offerings, meeting every need from location to budget with more than 50,000 apartments in desirable and convenient locations in over 60 countries. Offering a memorable hospitality experience, BridgeStreet is widely recognized for uncompromised standards and a consistent brand experience.
For more information on the BridgeStreet IQ Report: Business Travel Insights 2015 and upcoming whitepaper, visit www.bridgestreet.com or call +1-800-278-7338 / +44-(0)-20-7792-2222.
About BridgeStreet Global Hospitality
With more than 50,000 apartments in over 60 countries, BridgeStreet Global Hospitality – comprised of six unique brands – is the leading hospitality solution offering serviced apartment experiences for travelers seeking an alternative to typical hotel accommodations. BridgeStreet's family of brands includes six-star Exclusive, five-star Residences, four-star ApartHotels and Living, three-star Places and two-star Studyo offering the convenience of apartment living with a variety of service packages to offer each guest options based on location, price point and individual needs. Widely recognized for uncompromising standards of quality, comfort and service, BridgeStreet Global Hospitality is a renowned award winner in both the Americas and EMEA (Europe, the Middle East and Africa). For more information on BridgeStreet Global Hospitality, please visit www.bridgestreet.com or call +1-800-278-7338.
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ERIN VOGT - CHELSEA MOORE
BRIGHT RED \ TBWA
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