LAUSANNE, Switzerland, December 21, 2012 /PRNewswire/ --
According to a new, independent study conducted amongst paediatricians and general practitioners (GP's), Braun ThermoScan® is the best known and most recommended thermometer brand by UK professionals. Not less than four out of five actually use Braun for readings on their young patients.
Braun ThermoScan®, confirmed number one amongst doctors
Measuring in the ear remains the predominant temperature measurement method used by doctors and paediatricians. Study shows 75% of physicians measure body temperature in the ear, 63% even state it is the way they take measurements most often. Braun ThermoScan®, with its patented pre-warmed tip, is the best known thermometer brand offering infrared ear measurements. In the UK, four out of five professionals use it for readings and it is the thermometer they most recommend to their patients.
This is reflected in the habits of UK Mums, as in the ear measurement for taking a child's temperature is one of the most common methods. It is also the method which enjoys popularity across all countries surveyed, with the most important factors for the choice of a measurement method being comfort and accuracy. "The fact that Mums value accurate and reliable ear thermometers confirms Braun ThermoScan® is offering them exactly what they are looking for", said Emanuela D'Aloisio, Brand Manager Healthcare at Kaz Europe SA, the manufacturer of the Braun ThermoScan® under license to the 'Braun' trademark.
About Braun ThermoScan® IRT 4520
The Braun ThermoScan® IRT 4520 is the only infrared ear thermometer with a pre-warmed tip and guidance system to ensure accurate, repeatable readings, giving fast, easy-to-use and hygienic temperature measurement. Since their launch 20 years ago, Braun thermometers have been recognized for their accuracy and quality.
How does it work? The Braun ThermoScan® IRT 4520 measures the infrared heat generated by the eardrum and surrounding tissue. Since the eardrum shares blood supply with the temperature control center in the brain, the ear accurately reflects the core body temperature. £42.99-44.99
1. No. 1 in usage and recommendation. Source: Ipsos, online study among n=802 GPs and paediatricians in four European markets (n=200 each in GE, UK, FR, NL), fielded May-June 2012
2. Study by Marketagent.com for Kaz Europe from August 18th to August 28th 2011
SOURCE Kaz Europe