brandmeetsbrand Wins at the Corporate Engagement Awards 2013 for Hyde Park Winter Wonderland & Ice Age 4 Partnership

LONDON, September 27, 2013 /PRNewswire/ --

brandmeetsbrand's excellence in corporate sponsorship was recognised at last night's Corporate Engagement Awards, with its work winning two GOLD awards in the Best Collaboration for a single event and Best alignment with brand values through partnership and collaboration category.

This is the third year of the Corporate Engagement Awards, the UK's only dedicated celebration of partnerships, sponsorships and corporate social responsibility.

In a ceremony at the Hotel Russell in central London, hosted by television presenter and Paralympic medallist, Ade Adepitan, independent sponsorship agency brandmeetsbrand was extolled for partnering up Hyde Park Winter Wonderland's ice rink with Ice Age 4 in 2012.

Organised and promoted by PWR Events, Hyde Park Winter Wonderland launched in 2007, and has since attracted over 12 million visitors. It has established itself as the UK's no.1 Christmas destination and has been a huge hit with the celebrities, including: Prince Harry, Kate Moss, One Direction, Amanda Holden, Russell Brand, Claudia Schiffer and Tom Cruise, to name a few. Attractions at the event include: the UK's largest ice rink, The Magical Ice Kingdom, Zippos Circus and the Giant Observation Wheel.

The Corporate Engagement Awards programme was established by Communicate magazine, the UK's leading magazine for corporate communications and stakeholder relations, to celebrate and benchmark excellence in corporate partnerships and sponsorship. The entries were judged by a panel of sponsorship, CSR and partnership experts and communications practitioners. The awards point to the future of corporate engagement and mutually beneficial partnerships.

Jon Rogers, Director of PWR Events, organisers and promoters of Hyde Park Winter Wonderland said: "We were thrilled with this sponsorship partnership in 2012 as it was a fantastic brand fit for Hyde Park Winter Wonderland and to receive an Award for this, is the icing on the cake."

Karen Morris, Managing Director of brandmeetsbrand said: "We are delighted to have won GOLD for Best collaboration for a single event and Best alignment with brand values through partnership and collaboration, especially as the standard was very high this year. To showcase one of the partnerships we are most proud of and for our work to be recognised in this way was a real honour. I personally was very inspired by some of the campaigns submitted and proud to be involved."

Andrew Thomas, publishing editor of Communicate magazine said: "This was the third year for the Corporate Engagement Awards. We hosted it at a larger venue, we had more judges, with a higher profile host. But the biggest growth came in the calibre of entry. We were bowled over by the creativity, strategic insight and implementation skills of the campaigns and partnerships demonstrated by the shortlisted companies. There's good in business, and the Corporate Engagement Awards celebrate it."

Notes to editors

brandmeetsbrand

brandmeetsbrand is an independent sponsorship agency launched in 1993, which specialises in sourcing sponsorship for sport, entertainment, arts and the public sector. Clients have included: PWR Events, Hyde Park Winter Wonderland, the Royal Shakespeare Company, Harlequins Rugby Club, GLA and The Barbican. http://www.brandmeetsbrand.com

PWR Events

PWR are unique creators, producers and promoters of large scale public events at prestigious venues, working with organisations such as Royal Parks, World Heritage Sites, Historic Royal Palaces, Manchester United FC, Corporation of London and the Royal Botanic Gardens Kew.

Events include: Hyde Park Winter Wonderland, Hampton Court Palace, Tower of London, Windsor, Greenwich, Manchester United FC and Hampstead Heath Ice Rinks, The Royal Windsor and Greenwich Observation Wheels, Hampton Court Palace Festival and Hampton Court, Greenwich and Windsor Beer & Jazz Festivals.

PWR are proud to create, produce and organise sustainable events. http://www.pwrevents.com

For further comment, please contact:

Anna Hope at AKH Communications / +44-(0)7867-500-502 / anna@akhcommunications.com