LONDON, May 12, 2011 /PRNewswire/ -- Advanstar Communications has today announced the addition of brand giants Unilever and Club Life by Tiesto to the Licensing International Expo show floor.

Taking place at the Mandalay Bay Convention Center on 14-16th June, the show has seen representation from corporate brands steadily increase since its move to Las Vegas in 2009. Well over 400 exhibitors are expected to attend, representing 5000 global brands.

Liz Crawford, Show Director commented: "The breadth of companies showcasing this year is really impressive. We have booked exhibit space for companies including American Express, Smith & Wesson, Smithsonian, Conde Nast, and Yamaha among others. The recent addition of Unilever and Club Life by Tiesto further cements Licensing International Expo as the premier global event for entertainment, and non entertainment brands alike. The variety of brands spans corporate brands, automotive brands, food and beverage, interactive and gaming, sports, publishing and media brands, television brands, apparel and more."

Seltzer Licensing Group will be exhibiting on behalf of its client, Unilever Ice Cream, at the show this year in an effort to increase its licensing-out activity. "Unilever will be showcasing its well-known brands including Good Humor, Breyers, Klondike, Popsicle, Creamsicle and Fudgsicle to its many current licensing-in partners as well as a new audience of interested parties," stated Stu Seltzer, president of NYC based Seltzer Licensing Group. In addition, attendees will be treated to ice cream each day at the booth so they are well worth a visit!

Martin Cribbs, Executive Vice President for Licensing at The Movement International commented: "Tiesto is one of the biggest pop music superstars in the world (http://www.tiesto.com) and we are thrilled to represent him at Licensing International Expo in June. Club Life is based on Tiesto's fantastically glamorous life and style. Major partners are being put into place for North and South America but we feel Europe is arguably our largest and most lucrative market. As one of the most digitally, social-media connected entertainers in the world, Tiesto's Club Life is set to be the first mega-brand that takes full advantage of that opportunity in communicating with our young adult customers."

"We're very excited to host these companies at Licensing International Expo this year. Both are global brands and Tiesto is a very strong international brand in Europe and the world," continued Crawford.

Registration is free at http://www.licensingexpo.com or $75 on the door.

Press are strongly encouraged to register for their press pass at http://press.licensingexpo.com/index.php/press-registration/ in order to gain entry to the press office onsite.

SOURCE Licensing International Expo 2011