-- American Express Joins as Marketing Partner in Europe
CHICAGO and LONDON, Oct. 3, 2013 /PRNewswire/ -- Braintree, the global payment platform powering the best next generation online and mobile purchasing experiences—including HotelTonight, Fab, Airbnb, LivingSocial and Uber — today announced it is bringing one touch mobile commerce to UK merchants and consumers for the first time. American Express will support the UK launch of Venmo Touch as Braintree's exclusive marketing partner with targeted Cardmember communications including newsletters, social media and digital banner ads.
Venmo Touch allows consumers to save their payment details in one app and check out across its powerful network of apps in one touch. With expanded availability of Venmo Touch, Braintree's UK merchants—including LivingSocial, HotelTonight, Drivr, Bizzby and YPlan—as well as financial partners such as American Express, can now build the ease and simplicity of one touch commerce into their mobile experiences.
"Venmo Touch makes it easier than ever for consumers to make purchases on a mobile device, and solves one of the biggest barriers companies face selling goods and services on mobile—a simple, one touch checkout experience," said Braintree CEO Bill Ready. "Bringing Venmo Touch to our European merchants allows them to focus on creating great products and services while offering people the easiest way to pay."
"As mobile commerce becomes increasingly prevalent, Venmo Touch offers our UK Cardmembers a simple and convenient way to make repeat purchases on their mobile devices," said Melinda Davidowski, VP Online Commerce at American Express.
Venmo Touch is available immediately to Braintree merchants and consumers in the UK and will be available in additional European countries in the coming months. To learn more about Venmo Touch, please visit touch.venmo.com.
About American Express
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. A leader in global payments, American Express is the largest card issuer by purchase volume and operates a worldwide network that processes millions of transactions daily.
American Express offers a broad array of payment, expense management and travel solutions for consumers and corporations including credit cards, charge cards, insurances, travellers cheques and foreign exchange services. Learn more at www.americanexpress.co.uk and connect with us on facebook.com/AmericanExpressUK and twitter @amexUK.
A catalyst for the next-generation of commerce, Braintree provides the easiest way to pay and get paid across any device. Braintree's global payment platform processes more than $12 billion annually (with $4 billion on mobile) for thousands of online and mobile commerce innovators including Airbnb, Fab, LivingSocial, OpenTable, TaskRabbit and Uber. Merchants in more than 40 countries across North America, Europe and Australia can accept payments in more than 130 currencies using Braintree. Today, Braintree powers single-click purchasing for more than 40 million consumers and its top-rated mobile app, Venmo, gives people an easy way to pay using their mobile devices. To learn more, visit Braintree at www.braintreepayments.com and on Twitter @braintree.