DUBLIN, June 7, 2012 /PRNewswire/ --

Socıal Betting Servıce Launches Euro 2012 Tournament With €2,012 up for Grabs

A brand new social betting concept involving groups of friends relying on each other's football savvy and knowledge to win serious cash, has been unveiled by Irish startup BragBet to coincide with the Euro 2012 Championships.

The BragBet Euro 2012 contest, which will take the form of a beta trial for a wider launch ahead of the new football season, involves teams of up to six friends or colleagues who take turns each day to place bets on matches in the tournament. No cash will change hands during Euro 2012, but cash prizes totalling €2,012 will be on offer, including €1,000 for the best performing team.

"Online betting has never been a very social activity and we want to change all that by integrating it with the very best aspects of social media," said Phil Riordan, CEO of BragBet. "The BragBet Euro 2012 contest is our opportunity to trial the platform for the first time, introducing a new kind of fun, interactive betting that will particularly appeal to the younger market."

Team members will be encouraged to post their daily choices on the social networking site, agree or disagree with  their friends' choices and boast about their successes, while their opponents will also be able to see how each team is performing on the BragBet website, creating an exciting race to the final as the tournament progresses,

"For Euro 2012 we're offering BragBet as a way to let our players have fun and win some cash prizes," added Mr Riordan. "Later on in the year we'll be giving our players the chance to bet with their own, and their friends, money."

When the BragBet site launches for real players will have the option to place money on the performance of their team, meaning that the team captains are effectively betting with their friends' cash, which should make for some interesting chats in the pub on a Saturday night.

To find out more or sign up your team for the BragBet Free Euro 2012 tournament visit http://www.bragbet.com. The number of teams is strictly limited so don't miss out.

Issued by Point Pleasant Communications on behalf of BragBet

About BragBet

BragBet is a social betting service. Using BragBet, groups of friends can chat and choose sports events to bet on together. BragBet is based in Ireland and its potential to disrupt the betting industry has been recognised by leading European accelerator programs, Seedcamp and NDRC Launchpad.

For further information please contact Rob Lawson at Point Pleasant Communications on +44(0)191-275-9778 or email rob@point-pleasant.co.uk

SOURCE BragBet