Newest article on PR Newswire's Small Business PR Toolkit provides questions to ask to prepare for the rise of wearables
NEW YORK, June 10, 2015 /PRNewswire/ -- As the interest of wearable technologies by consumers continues to grow, small business owners are beginning to collect data that can uncover how they can leverage these platforms in order to support their brand's products and services. While they may be taking a more reserved approach than larger corporations, small businesses should still consider asking the following questions when determining how wearables can impact your business performance:
- Do I now have to create a wearable technology app?
Don't create a wearable app just for the sake of creating one. In order for a wearable app to be useful, it will need to provide some value in a way that a smartphone currently cannot.
- Do I need to establish a policy to accommodate users or non-users of wearable technology?
This question not only relates to customers, but also your employees and vendors. Clearly identifying how these platforms can affect interactions with all the elements of your business can help to pave the way for integration. Will you need to accommodate the changing behaviors, and if so should you document and share with all employees?
To discover other questions you should ask on how wearables can impact your business, read contributing author Heather Wied's latest post here: http://bit.ly/1TbhzJ1.
PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
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