LONDON, February 18, 2011 /PRNewswire/ -- GP Business, a leading non-clinical magazine for General Practitioners, is to massively increase its circulation - from 10,000 to 33,000 - and launch a new website, gpbusiness.co.uk.
"The response to GP Business from both readers and advertisers has been very, very strong," said John Pettifor, CEO of Campden Media, the publishers behind GP Business. "So the decision to invest in the brand has been easy. We're confident it will continue to grow rapidly over the next 18 months."
In parallel, the title is joining forces with Campden Media's other primary care brands, Nursing in Practice and Management in Practice, to launch the inaugural General Practice Awards. The winners will be announced at a black tie dinner at the Royal Lancaster hotel in Central London on 16th November.
GP Business is supported by both the Royal College of General Practitioners (RCGP) and the NHS Alliance. From March it will be distributed quarterly free of charge to 33,000 GP's - every practice partner in the UK - as well as at key primary care events throughout the year.
GP Business was launched in October 2010 to support the non-clinical work of today's family doctor; an aspect of the GP's role that is rapidly developing across the UK following the government documents Equity and Excellence in England and The Quality Strategy in Scotland.
These sweeping reforms aim to remove layers of management and put family doctors and patients at the heart of the NHS. Primary Care Trusts and Strategic Health Authorities, which currently control about 80 per cent of the health service's GBP100 billion budget, will be abolished. Much of this spending power will, instead, be placed in the hands of GPs.
"This shift will put much greater emphasis on GPs' non-clinical skills," said Campden's primary care editor-in-chief Victoria Vaughan. "There are plenty of magazines and websites catering for family doctors' clinical information needs. But we think there is a demand for a brand like GP Business that will deliver first-rate news, features and analysis on the business of commissioning and practice management."
Campden Media specialises in two core markets: healthcare and wealth management. Campden Wealth produces global events and research serving the ultra-high net worth, multigenerational family community. The company also produce two market leading magazines and websites that inform this highly targeted audience - Campden FB and Campden FO.
Campden Health produces a range of products for the British and European secondary healthcare markets covering pharmacy, radiology/imaging, hospital IT and hospital management in the public and private sectors. For the UK primary healthcare market, Campden produces highly-engaging events for primary care nurses, practice managers and GPs as well as market leading magazines and websites.
For more information on GP Business. gpbusiness or the General Practice Awards 2011 please contact Alex Beaumont on +44(0)20-7214-0556 or firstname.lastname@example.org
SOURCE GP Business