TORONTO, March 2, 2018 /PRNewswire/ --
March 8th marks International Women's Day, a worldwide celebration of the incredible achievements of women around the world. But who says this has to end at just one day? This year, Booking.com, one of the world's largest e-commerce companies and a digital technology leader, is honouring International Women's Day with a month-long series of events in Toronto that celebrate and empower women working in technology, an industry still largely dominated by men.
Booking.com has partnered with Canada Learning Code, an organization dedicated to ensuring all Canadians - particularly women and girls - are given equal opportunity to access education in tech. To help provide women with the tools they need to succeed in the tech industry, Booking.com is collaborating with the organization to run a two-part Ladies Learning Code workshop on March 21st and 28th. This $65 introductory workshop is open to anyone in Toronto and will teach basic coding skills in an empowering environment. Plus - attendees will get to build their own website.
Participants of this special workshop will also have the chance to win a $500 Booking.com travel credit which can be used at any of the 1.6 million properties available on the site, as well as a professional one-hour mentorship session with a top female tech leader at Booking.com. To enter, they must tweet about a woman that inspires them using the hashtag #BookingFEMpowers. Winners will be announced at the start of the second workshop on Wednesday, March 28th.
"Connecting with strong female role models is crucial to help women advance their careers, especially in the tech industry. Our recent research revealed that 90% of female respondents would be inspired to chase their dreams just by seeing more women in leadership roles," says Gillian Tans, Booking.com's CEO. "Booking.com explores female mentorship opportunities wherever we can so that we can continue to support women to progress and excel in their careers."
In addition to the upcoming workshop, Booking.com kicked off the month last night with an inspirational panel discussion that featured leading female tech experts at the Toronto Partner Service office. The conversation, led by Daniela Musse, Booking.com's Canadian Area Manager, put a spotlight on gender disparity issues within the tech industry by raising questions around barriers to success and highlighting ideas on how to inspire more women to consider a career in tech. The panel included: Melissa Sariffodeen, CEO & Co-founder of Canada Learning Code; Dr. Helen Papagiannis, a world-leading expert in the field of Augmented Reality; Huda Idrees, the founder and CEO of Dot Health; and Ioana Popa, Strategy Manager at Booking.com.
"This month-long Toronto initiative is part of Booking.com's ongoing commitment to support the global conversation on gender diversity to help achieve a more inclusive world," adds Tans.
Booking.com is dedicated to providing women around the world with the tools they need to succeed in the tech industry. From the inaugural Booking.com Technology Playmaker Awards, to Women in Technology scholarships at the University of Oxford and the Delft University of Technology, to now partnering with Ladies Learning Code on coding workshops in Toronto, the travel e-commerce company is working harder than ever to empower women around the world to achieve their digital dreams.
For full workshop details and contest details, please visit here.
Established in 1996 in Amsterdam, Booking.com B.V. has grown from a small Dutch start-up to one of the largest travel e-commerce companies in the world. Part of Booking Holdings Inc. (NASDAQ: PCLN), Booking.com now employs more than 17,000 employees in 198 offices in 70 countries worldwide.
With a mission to empower people to experience the world, Booking.com invests in digital technology that helps take the friction out of travel. At Booking.com, we connect travellers with the world's largest selection of incredible places to stay, including everything from apartments, vacation homes, and family-run B&Bs to 5-star luxury resorts, tree houses and even igloos. The Booking.com website and mobile apps are available in 43 languages, offer over 1.6 million properties, and cover more than 128,000 destinations in 228 countries and territories worldwide.
Each day, more than 1.5 million room nights are reserved on our platform. So whether travelling for business or leisure, customers can instantly book their ideal accommodation quickly and easily with Booking.com, without booking fees and backed up by our promise to price match. Via our customer experience team, customers can reach Booking.com 24/7 for assistance and support in 43 languages, any time of the day or night.