- UK a priority market for world's largest accommodation site

- Savvy British travellers take longer to plan their accommodation to make sure they get it right

- 14,680+ Booking.com properties in the UK with 3,000+ added in 2013

LONDON, Feb. 18, 2014 /PRNewswire/ -- Booking.com, the world's number one accommodation site, is launching its first European brand campaign starting with the UK, due to increased buoyancy in the UK market, which has outstripped the rest of Europe. It follows rising demand from savvy British bookers who are the site's most frequent users globally, whether booking for a trip at home or abroad.

Booking.yeah, the company's first-ever brand campaign in the UK will launch with television commercial;  'Booking Epic', which dramatizes the quirky things that people love about their accommodation stays. The ad will be first broadcast on the evening of February 16 across UK media channels.

With over 9 years experience in the UK market, and the knowledge gleaned through a billion guest nights booked worldwide, Booking.com is ideally placed to understand what UK bookers need, and what visitors to the UK are looking for.

Paul Hennessy, Booking.com Chief Marketing Officer, says:  "Britons take booking the right accommodation, whether for holiday or business, very seriously. We know that they take longer to plan their accommodation to make sure they get it right.  Our campaign shows we care as much as they do about making the right choice on accommodation."

Booking.com is experiencing increasing demand from domestic and international consumers looking for accommodation in the UK, helping British accommodation owners reach more customers at home and abroad. In the last year alone over 3,000 UK properties have joined the site.  Booking.com is able to track accommodation endorsements to identify what travellers' value most in British accommodation.

Whether you're looking for a 5 star hotel, a tree house or a self-catering apartment, Booking.com has what you're looking for. With more than 25 different varieties and 424,000 properties in 195 countries, Booking.com has the best accommodation offering in the world, making it the perfect complement for the savvy British traveller.

Hennessy adds: "We looked into consumer travel insights globally and we found that the accommodation really sets the tone for the trip. When it's wrong, the trip starts off on a bad note that is so difficult to recover from. But when it's right, it transforms the whole experience.

With its lowest price guarantee, pay after your stay, over 25 million verified and unedited guest reviews, combined with customer service in 41 languages, UK bookers can rest easy knowing that they are making the best possible choice for their accommodation. And if they change their mind, bookers can take advantage of Booking.com's free 24-hour cancellation policy."

Click here to view and link to the "Booking Epic," film created by Wieden+Kennedy Amsterdam.

Click here to download images from the "Booking.yeah" campaign in high resolution.

About Booking.com

Booking.com is the world leader in booking hotel and other accommodations online. It guarantees the best prices for any type of property – from small independents to five-star luxury. Guests can access the Booking.com website anytime, anywhere from their desktops, mobile phones and tablet devices, and they don't pay booking fees – ever. The Booking.com website is available in 41 languages, offers more than 424,000 hotels and accommodations in 195 countries, features over 25 million reviews written by guests after their stay, and attracts online visitors from both leisure and business markets around the globe. With over 17 years of experience and a team of over 6,400 dedicated employees in 115+ offices worldwide, Booking.com operates its own in-house customer service team, which is available 24/7 to assist guests in their native languages and ensure an exceptional customer experience.

Established in 1996, Booking.com B.V. owns and operates Booking.com™, and is part of The Priceline Group (NASDAQ: PCLN). Follow us on Twitter, Google+ and Pinterest, like us on Facebook, or learn more at http://www.booking.com.

SOURCE Booking.com